Episode summaries:

Enjoy our rich library of email marketing podcast summaries to save you time!

5 Must-Send December Emails for Your List

December 4, 2024
Discover five email ideas to boost your December marketing efforts. Find both expected and surprising suggestions to inspire your campaigns.
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How to prepare your email marketing for December?
00:02:53
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Why share client wins?
00:12:53
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Personal reach out in December
00:02:41
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How to fill your calendar for the new year?
00:02:11
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Boost Your Email List with Bundles

December 4, 2024
Discover strategies for using bundle events to expand your email list, engage subscribers, and maintain list health.
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Nurturing bundle subscribers differently
00:11:14
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Tips for effective bundle participation
00:05:44
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Why clean up your email list?
00:17:51
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How to follow up after bundles?
00:15:04
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DMARC in Yahoo & Google's New Standards

December 3, 2024
Ash Morin discusses DMARC impact of Yahoo and Google's new email authentication updates.
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Why adhere to email authentication best practices?
00:20:50
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Do all ESPs support DMARC alignment?
00:16:25
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Is DMARC a one-time setup?
00:24:49
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Why analyze your DMARC data?
00:26:07
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Is Gmail's Update Ending Open Tracking?

December 3, 2024
Learn how Gmail's update might end open tracking in emails and what cold email marketers should do.
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Do tracking pixels affect deliverability?
00:11:55
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Can email signatures help with tracking?
00:09:13
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How to stay ahead of email client changes?
00:12:50
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Do plain text emails boost reply rates?
00:11:05
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Diverse Journeys into the Email Industry

December 2, 2024
Explore how Jay Oram and Megan Boshuyzen entered email careers, emphasizing inclusivity and encouraging new voices.
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How does teaching others benefit your skills?
00:15:27
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How can coding skills enhance email marketing?
00:31:37
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Why is testing important in email development?
00:04:40
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How can empathy improve email marketing?
00:18:20
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Live Teardown: Enhance Your Cold Emails

December 2, 2024
Jack and Jeremy perform a live cold email teardown, sharing tips to improve engagement, personalization, and results.
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How can feedback sessions improve your email campaigns?
00:14:50
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How can scrapers improve your data quality?
00:13:49
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What are the challenges with relying on third-party data providers?
00:12:03
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How to create clear and thoughtful call-to-actions in emails?
00:10:03
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Retention Strategies in Nonprofit Email Marketing

December 2, 2024
Anthony Aurrichio of charity: water discusses how nonprofits can use email marketing strategies for donor retention and engagement.
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How does segmentation improve email marketing effectiveness?
00:17:38
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How can experimentation improve email marketing campaigns?
00:36:15
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Why is SMS an important channel for non-profit marketing?
00:02:59
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How does Charity Water use email list cleaning to improve deliverability?
00:42:35
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Boost AOV and Grow eCommerce with Disco

December 1, 2024
Learn how to boost AOV, navigate competition, and grow your eCommerce business with Disco's data-driven strategies.
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How to maintain brand integrity when collaborating with others?
00:15:06
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What data can you gain from post-purchase ad networks?
00:26:35
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How to use creative assets to attract high-intent customers?
00:16:41
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How to tailor email flows for leads from post-purchase offers?
00:33:26
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Boost Email Sales with Personalization Hacks

December 1, 2024
Boost email relevance by tailoring content to subscriber groups. Explore targeted emails, automations, and dynamic content methods.
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Use conditional content blocks
00:21:11
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Incorporate dynamic content
00:18:35
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Use conditional splits
00:16:45
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Trigger behavior-based automations
00:14:48
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Cold Email Benchmarks & Tips for 2024

December 1, 2024
Discover key cold email metrics and actionable strategies to optimize your cold email campaigns in 2024.
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Do smaller campaigns perform better?
00:13:56
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Should you segment large campaigns?
00:13:45
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Are click rates higher than expected?
00:07:55
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What is the average unsubscribe rate?
00:18:11
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