Understanding the impact of tracking pixels on deliverability helps optimize email campaigns for better performance.

'I think the short, short thing is probably to... No, I think it's fine. That's... I like your suggestion of replacing dots with black image... Yeah, it's funny.'

Takeaway:

• Be cautious about using hidden tracking pixels that might be flagged by email clients.
• Explore creative alternatives like using small visible images.
• Always test and monitor your deliverability to ensure optimal performance.

Using images in email signatures could provide a subtle way to include tracking without triggering warnings.

'Like I just mentioned, a lot of people have signature in their email anyway that contains a picture of them or picture of like their company, whatever, logo. So they have this... the visible open tracking pixel.'

Takeaway:

• Incorporate images in your email signature to naturally include tracking pixels.
• Ensure images are relevant and enhance your professional appearance.
• This method may help bypass hidden pixel warnings while keeping emails engaging.

Email clients often update their policies, so staying informed is crucial for maintaining effective campaigns.

'I mean, every year Google busts your balls. So, you know, that's fine. That's the yearly Google, and then we'll see what they come up with next year.'

Takeaway:

• Regularly update your knowledge on email client policies and experiments.
• Be prepared to adjust your strategies in response to such changes.
• Maintain flexibility in your email marketing approach to navigate new challenges.

Considering the potential drawbacks of tracking pixels, using plain text emails might enhance deliverability and engagement.

'And uh just curious, like when you send a true plain text email, what do you see in terms of reply rates compared to ones with open tracking, for example? Do we know if it makes a heck of a difference?'

Takeaway:

• Test sending plain text emails without tracking to see if it improves your reply rates.
• Monitor your results to determine if removing tracking enhances engagement.
• Consider the trade-off between tracking data and potential increased responses.

To mitigate potential issues, selectively disabling open tracking for specific email clients might be effective.

'So what we did is in the same day, we implemented an option in quick mail that says disable open tracking for... and then provider. So for Gmail, Microsoft, for all that. And so basically we are like, if you're concerned about that, you just tick these boxes and then you could still leave your open tracking. But that means like when we send an email to your Gmail inbox, it's just not going to contain the pixel anyway.'

Takeaway:

• Use tools that allow you to disable open tracking for specific email providers.
• This approach can prevent triggering warnings while maintaining tracking where it's effective.
• Tailor your email marketing tactics based on recipients' email clients for better results.

It's important to understand the email providers your audience uses to prioritize your optimization efforts.

'But the number we had is like 27.5%. It's crazy. Which means that... The outlook or custom is... Let me check out... is 29.9%. It's even more than Gmail. Bear in mind we are B2B space, right? That's crazy, right?'

Takeaway:

• Analyze your own data to see the distribution of email providers among your contacts.
• Don't assume Gmail is the majority; your audience may use other providers more.
• Prioritize adjustments based on the actual breakdown of your recipients' email providers.

To counter Gmail's warnings, we can explore creative solutions like using visible images instead of hidden pixels.

'Why don't we put the pixel—it doesn't have to be one by one. It could be visible—a long bar—and voilà, you know, it's your signature. And on top of that, like I just mentioned, a lot of people have signature in their email anyway that contains a picture of them or picture of like their company, whatever, logo. So they have this... the visible open tracking pixel.'

Takeaway:

• Incorporate visible images into your emails to avoid triggering Gmail's hidden pixel warning.
• Use images in signatures or as part of the email content strategically.
• Ensure that any images used align with your brand and do not compromise the email's effectiveness.

As email marketers, we rely heavily on open tracking to measure engagement, but recent changes may affect its effectiveness.

'In fact, I remember our recommendation was like, don't use it on the first email, use it on a follow up, right? Which to this day, I think we're still the only tool in the market to be able to do that... And then after that, we say like, hey, you know, these days, we just recommend like use it. It doesn't matter anymore.'

Takeaway:

• Re-evaluate the necessity of using open tracking in your initial outreach emails.
• Consider using open tracking in follow-up emails where it may be less intrusive.
• Stay updated on how email clients handle tracking pixels to optimize your strategy.

With Gmail's new warning about hidden tracking pixels, it's critical to adjust our strategies to maintain deliverability and engagement.

'Well, here's the other thing that we did. So I was taking my shower like a couple of... a couple of days ago, I was thinking of this pixel tracking thing. And I'm like, what is... It's only happening with Gmail. Why do we apply this rule to everyone? So I get out of my shower. I go into quick mail. I load all the leads that were imported on quick mail forever, and I determine what is my percentage of actual Gmail.'

Takeaway:

• Analyze your audience to understand the percentage of Gmail users you are contacting.
• Consider disabling open tracking specifically for Gmail recipients to avoid warnings.
• Adjust your email marketing tools to selectively apply tracking based on the email provider.

As email marketers, understanding changes in how email clients handle tracking pixels is crucial to maintain our campaign performance.

'Like breaking news today. Google experiment now display that you're using an open tracking pixel, sneaky pixel in your email.'

Takeaway:

• Be aware that Gmail is experimenting with warning users about hidden tracking pixels in emails.
• This could impact the effectiveness of open tracking in your campaigns.
• Consider alternative strategies to monitor engagement without relying on tracking pixels.