What's really fun, outbounders, is you get to decide based on the temperature of the prospect, what goods you're gonna be offering them. You know, how can you make it like they feel stupid for not taking you up on it.

• Adjust your offer based on the prospect's level of interest.
• Provide high-value propositions to entice cold prospects.
• Use outbound emails to progressively warm up leads.

There is a profound difference between where prospects are in relationship to you and your offer, and your sphere of trust and influence, and their likelihood to convert. And enter the circles we're staring at here, Jeremy.

• Visualize prospects in concentric circles based on their readiness to buy.
• Prioritize prospects closer to the center for better conversion rates.
• Use this visualization to strategize your email campaigns.

This is my favorite part, Jeremy. How do you find people with a pain point now that you've known that they have a budget? There's no one answer here.

• Research job postings to identify companies experiencing specific pain points.
• Use signals like hiring needs to tailor your outreach.
• Focus on prospects actively seeking solutions you offer.

Honestly, most outbound folks are ignoring the past customer list to make money on. And I'm like, come on guys, like there's, there's something here and they're like still kind of just outside the bull's eye.

• Reach out to past clients as they are more likely to convert.
• Utilize existing relationships to boost sales.
• Do not overlook the potential in your customer base for new opportunities.

Think about like hey for this layer, how can I bring them closer or maybe just one layer, not try to close them straight away, but trying to actually just bring them closer and closer to the center.

• Tailor your CTA based on the prospect's readiness to buy.
• Use smaller commitments to move prospects closer to conversion.
• Avoid pushing for a sale too early; focus on building the relationship.

We can reduce the call to action so that it's like, hey, watch 2 minute little video. I'm not asking for you for a 30 minute demo, just like, let me show you, you know, one solution, right? So, dumbing down the CTA so it's easier will bring people closer.

• Simplify your call to action to lower barriers for prospects.
• Share valuable content to build trust and credibility.
• Use outbound emails to gradually move prospects closer to making a purchase.

Honestly, I would go from an inside out perspective. Like, if you feel like you haven't revisited your past clients in 2 years, all right, fish in a barrel, go, go say hi to them. You owe it to them and yourself just to check in and 1 out of 10 are gonna say, you know what, I have a new opportunity.

• Prioritize reaching out to past customers who already know and trust you.
• Warm prospects have a higher likelihood of conversion, boosting campaign performance.
• Start your outreach from the center and work outward for maximum efficiency.

It's kind of like the marketing funnel but applied to outbound sales. Imagine you have a gun to your head, and you have to make a sale today... There is a profound difference between where prospects are in relationship to you and your offer, and their likelihood to convert.

• Visualize prospects in concentric circles to identify who is closer to buying.
• Focus email efforts on those with pain points, budget, and familiarity with your solution.
• Tailor your messaging based on where the prospect is in your sales solar system.