Bundle subscribers require a tailored nurturing approach compared to regular subscribers.

"Now is not the time to do a full sales funnel. We do not need to have a seven-part welcome series that's sending an email a day... Instead, I recommend creating a more custom welcome experience."

Takeaway: • Adjust your welcome sequence to account for bundle context. • Space out communications to avoid overwhelming subscribers. • Focus on providing value and building relationships first.

Maximizing your success in bundles requires strategic participation.

"So with that said, let's get to some tips... The first one is... participation in the event itself... Then the delivery... then what you need to be doing afterwards."

Takeaway: • Choose bundles that align with your business and audience. • Plan your delivery and follow-up processes carefully. • Engage participants beyond the initial sign-up for lasting impact.

Cleaning up your email list after a bundle promotion keeps your list healthy.

"We want to let those subscribers go with love... So I would recommend going through and creating a segment of people who have not been logging in... and they aren't opening your emails... let them go."

Takeaway: • Remove inactive subscribers to improve engagement rates. • Focus on quality over quantity for better email performance. • Regular list cleaning helps maintain good sender reputation.

Following up with bundle subscribers is key to nurturing them into engaged leads.

"We need to still be following up with this group of subscribers. Remembering hopefully had a decent bump, you need to be following up with them down the track because remember they have signed up for a bunch of things all at once."

Takeaway: • Create a custom welcome experience tailored to bundle subscribers. • Schedule follow-ups at intervals to re-engage them. • Help subscribers take action by reminding them about your offer.

Offering a bump offer during the bundle promotion can generate immediate revenue.

"One thing though, that is really highly effective during this delivery process is having a bump offer... And that can be a great way to get some immediate revenue, and it's in that moment when someone is buying."

Takeaway: • Bump offers are additional offers made during the sign-up process. • They can help monetize the influx of new subscribers from the bundle. • Ensure your bump offer is relevant and provides extra value.

Making the sign-up process easy increases the chances of people joining your list.

"Please make it easy for someone to sign up. Of course, this depends on how you need to deliver your program... We want to have as little steps as possible."

Takeaway: • Use pre-filled links and minimal form fields to streamline sign-ups. • Ensure your landing page is clear and user-friendly. • Remove unnecessary hurdles that might deter potential subscribers.

Even if your offer is free in a bundle, you still need to sell it effectively to get sign-ups.

"Just because something is free... does not mean you do not need to sell it. Again, you are competing for an email address, you are asking people to sign up, and that has value."

Takeaway: • Invest time in creating persuasive descriptions and visuals for your offer. • Highlight the benefits and outcomes, not just the features. • Treat your free offer as a product that requires marketing efforts.

With many offers in a bundle, it's essential to make yours appealing to attract sign-ups.

"Don't just think about what everyone else is going to be submitting and trying to have the same kind of thing. Try to be a little bit different but also sit and think about, okay, what will help this person? So the organizer's audience most."

Takeaway: • Create an offer that is unique and valuable to the target audience. • Focus on solving a specific problem your ideal customer has. • Align your offer with the organizer's audience for maximum impact.

Participating in the right bundle is crucial to maximize your list-building efforts.

"We want to find someone who is in alignment with your business values, who has the same audience as you. So I might receive a bunch of invitations to these bundles, and I pick and choose just a few of them with people that I've worked with before."

Takeaway: • Select bundles organized by people who share your business values. • Ensure the bundle targets your ideal customer to attract quality leads. • Don't participate in every bundle; choose the ones that fit best.

Bundles are becoming a popular strategy for growing email lists, but many marketers may not be fully utilizing them.

"So the basic idea is typically there is one organizer or host of the bundle, and they pull together a bunch of businesses that serve a similar target audience. And the idea is that all of those businesses will promote this bundle to their audiences. And then when someone signs up, they can pick and choose which products, which resources, etcetera."

Takeaway: • Bundles allow collaboration with other businesses to reach a wider audience. • Each participant contributes a product or resource for subscribers to choose. • It's a cost-effective method to grow your email list faster.