Social proof boosts credibility, and Klaviyo's Reviews plugin integrates customer feedback in emails.

"Now you can actually have this dynamic section in emails, pulls through like the best quotes and even the great layer above that is it can start to be personalized to whatever the particular topic of the email is or what products are featured in that email and try to relate to those specific products."

Takeaway:

• Automatically display relevant customer reviews in emails.
• Personalize social proof to match email content and featured products.
• Increase trust and encourage purchases through dynamic testimonials.

Visual content enhances email appeal, and Klaviyo's Canva integration simplifies adding design elements.

"They also have a Canva integration now. So if you do a lot of design of different email banners and different things. You can integrate straight to Canva to pull those designs through rather than downloading and uploading and all of that stuff."

Takeaway:

• Streamline email design by integrating Canva with Klaviyo.
• Easily add visually appealing graphics without extra steps.
• Improve campaign aesthetics efficiently.

Engaging subscribers is vital for email marketing success. Kit's new poll feature adds interactivity.

"And another great feature that they've now added to the emails, which is just a little fun thing is adding polls. So you can add polls directly in the email editor and then you can ask, you know, questions and get some answers directly in there and tag based around different answers."

Takeaway:

• Boost engagement by including interactive polls in emails.
• Gather subscriber feedback and preferences easily.
• Segment your audience based on poll responses for better targeting.

Effective list management is key to targeted email marketing. Klaviyo now allows adding or removing subscribers from lists within flows.

"But now it's easy as creating a list for your campaigns which is not, doesn't trigger off any flows. And then at the end of any welcome, you can, if someone subscribed, you can add them to the campaigns list and just, and make it so much easier."

Takeaway:

• Simplify moving subscribers between lists within automations.
• Enhance targeting by managing list membership based on subscriber actions.
• Reduce reliance on complex workarounds.

For businesses with memberships or subscriptions, integrating recurring payments simplifies management and tracking.

"Another great feature which they added this year was an integration for recurring payments. It started with WooCommerce, but then it's added in Stripe and PayPal since."

Takeaway:

• Streamline subscription management within ActiveCampaign.
• Direct integrations reduce reliance on third-party tools like Zapier.
• Enhance automations and communications for subscription customers.

Email deliverability is critical for campaign success. Klaviyo's deliverability insights help monitor and improve it.

"They've actually added a whole deliverability insights section. So that has actually been really handy."

Takeaway:

• Monitor deliverability across different email providers like Gmail and Outlook.
• Identify and address deliverability issues promptly.
• Maintain high deliverability rates to reach more subscribers.

Offering personalized discounts can boost conversions. Klaviyo's dynamic coupon codes now support WooCommerce users.

"Now, that feature has been expanded to WooCommerce users as well, which is great. So that's something really quite cool."

Takeaway:

• Use dynamic coupon codes to offer unique, personalized discounts.
• Set expiry dates for coupons to create genuine urgency.
• Encourage purchases by tailoring promotions to individual subscribers.

Timing is crucial in email marketing, and Klaviyo's new scheduling feature for flows helps automate this.

"They've added a scheduling feature to for flows. So instead of having to manually turn flows on or off you can actually schedule when one turns on and when one turns off."

Takeaway:

• Automate the activation and deactivation of email flows.
• Schedule promotional campaigns around key events without manual intervention.
• Ensure campaigns run precisely when intended, improving effectiveness.

Tracking conversions in your email automations helps measure ROI and optimize your campaigns for better results.

"Now they've actually added these conversion events and basically what this means is within any automation, you can say if this happens, then we're going to count this as a conversion. So you can attach that to certain goals."

Takeaway:

• Assign dollar values to conversions within automations.
• Track which automations generate revenue.
• Optimize campaigns based on conversion data.

Segmenting your audience is essential for personalized email marketing, and ActiveCampaign's new segments manager simplifies this process.

"Now they have pulled it out, have a new segments builder, which you can have. So it applies across multiple lists, a beautiful editing screen and it just makes it so much easier to manage and you do not end up with 100 random segments."

Takeaway:

• The new segments manager allows for easier audience segmentation across multiple lists.
• Simplifies the management of segments, saving time and reducing errors.
• Enables sending campaigns directly to tags without creating extra segments.