Episode summaries:

Enjoy our rich library of email marketing podcast summaries to save you time!

State of Email Deliverability in 2023 Explored

December 9, 2024
Dive into email deliverability trends, best practices, and fun nostalgia with Alison Gootee in this engaging episode.
-
Why is building trust with subscribers important?
00:35:52
-
What is the importance of email authentication?
00:34:18
-
Why your old email strategies may not work?
00:11:29
-
How to protect your sign-up forms from abuse?
00:29:45
View summary

Overcome Email Marketing Challenges Today

December 9, 2024
Practical tips to tackle tech, time, mindset, and content hurdles in email marketing. Gain confidence and enjoy the process.
-
Why is Addressing Mindset the First Step to Email Marketing Success?
00:08:10
-
How Can Accountability Improve Your Email Marketing Implementation?
00:18:10
-
How to Use Motivation Hacks to Stay Engaged with Email Marketing?
00:16:42
-
How to Leverage Email Marketing for Time Efficiency?
00:05:54
View summary

Yahoo & Google's New Email Standards Explained

December 9, 2024
Marcel Becker from Yahoo discusses the new email authentication standards required by Yahoo and Google to combat spam.
-
Why is it important for email marketers to put themselves in the recipient's shoes?
00:07:53
-
What should email marketers do if they face deliverability issues due to high spam rates?
00:24:16
-
How do new email policies aim to improve user experience?
00:02:50
-
Why should email marketers consult with experts on authentication?
00:12:00
View summary

From US to UK: Winning Expansion Tips

December 9, 2024
Learn how to expand your business to the UK with strategies on key spending categories, Amazon's role, and social media.
-
How can incorporating humor enhance your email marketing in the UK?
00:25:36
-
What are the differences in e-commerce category preferences between the UK and US?
00:13:00
-
How can customer service expectations affect email marketing?
00:33:49
-
How do social media usage differences impact email marketing strategies?
00:24:53
View summary

Top 10 Email List Building Mistakes

December 9, 2024
Learn the 10 biggest mistakes businesses make in email list building and how to effectively grow your audience before key seasons.
-
Optimize before abandoning lead magnets
00:16:01
-
Stay engaged between sales
00:14:38
-
Segment your new subscribers
00:12:10
-
Welcome your new subscribers
00:11:10
View summary

5 Steps for a Successful January Launch

December 9, 2024
Learn five essential steps to plan and prepare now for a stress-free and impactful January launch.
No items found.
View summary

Email Marketing Rules: Latest Insights

December 9, 2024
Chad S. White discusses his book 'Email Marketing Rules' and email authentication updates from Yahoo and Google.
-
How does the rebranding to Oracle Digital Experience Agency reflect marketing trends?
00:01:53
-
What is the significance of Google's and Yahoo's collaboration on email standards?
00:39:16
-
How to handle the limitations of email open rates due to MPP?
00:29:46
-
Why is omnichannel marketing the future?
00:04:00
View summary

Grow Your Email List Using Bundle Events

December 9, 2024
Learn how to use bundle events for email list growth, from participation tips to nurturing new subscribers and keeping them engaged.
-
Maximizing Bundle Participation for Growth?
00:18:20
-
How to Nurture New Subscribers?
00:13:00
-
How to Stand Out in Bundle Promotions?
00:05:55
-
Why Clean Up Your List Post-Bundle?
00:17:04
View summary

Step-by-Step Guide to Starting eCommerce

December 9, 2024
Join Andriy Boychuk's journey to start an eCommerce business, covering niche, platform, sourcing, legal tips, and Vira's market insights.
-
Should you start small?
00:08:53
-
What role does SEO play?
00:28:59
-
How important is market research?
00:15:12
-
Why build your own website?
00:18:22
View summary

5 Must-Send December Emails for Your List

December 4, 2024
Discover five email ideas to boost your December marketing efforts. Find both expected and surprising suggestions to inspire your campaigns.
-
How to prepare your email marketing for December?
00:02:53
-
Why share client wins?
00:12:53
-
Personal reach out in December
00:02:41
-
How to fill your calendar for the new year?
00:02:11
View summary