"We are definitely coming into a season when there are a bunch of bundles coming up... Choose a couple of really good ones and... you want to be targeting the right people and you wanna be nurturing them in a slightly different way."

• Select bundles that align closely with your goals.
• Nurture new subscribers uniquely to convert them effectively.
• Bundles can be a powerful tool when used strategically.

"We do not need to have a seven-part welcome series that's sending an email a day trying to pitch something else to them... Instead, I recommend creating a more custom welcome experience."

• Customize your welcome sequence for bundle subscribers.
• Avoid overwhelming new subscribers with frequent sales pitches.
• Focus on building a relationship before selling.

"Try to be a little bit different but also sit and think about, okay, what will help this person... So you want to think about that and you also want to think about targeting your ideal customer."

• Create unique offers that appeal to your ideal customer.
• Highlight what sets your offer apart from others.
• Stand out to attract quality leads interested in your business.

"We want to let those subscribers go with love... We don't want to be sending people emails that don't want them that are just not interested because remember, the quality isn't quite as high."

• Regularly remove inactive subscribers to improve list quality.
• Focus on engaged subscribers for better campaign performance.
• A clean list helps maintain good sender reputation.

"We need to still be following up with this group of subscribers... Remembering they have signed up for a bunch of things all at once... So we might need to remind them that it exists."

• Schedule check-ins to remind subscribers about your offer.
• Create a custom welcome experience tailored to bundle subscribers.
• Nurture new subscribers to build relationships and trust.

"One thing though, that is really highly effective during this delivery process is having a bump offer... And that can be a great way to get some immediate revenue."

• Consider offering an upsell to new subscribers for additional value.
• Bump offers can monetize free sign-ups.
• Ensure your bump offer aligns with the initial free offer.

"Please make it easy for someone to sign up... We want to have as little steps as possible... We still want to make sure that is really nice and appealing and reiterate some of those key points."

• Simplify sign-up forms to minimize barriers.
• Ensure your landing page is appealing and highlights key benefits.
• A smooth sign-up process improves conversion rates.

"Just because something is free... does not mean you do not need to sell it... You still need to sell it, you need to tell someone why they need this."

• Emphasize the benefits of your free offer to encourage sign-ups.
• Create compelling visuals and descriptions to showcase value.
• Treat free offers with the same effort as paid products.

"Obviously, we want to find someone who is in alignment with your business values, who has the same audience as you... We want to think about that and you also want to think about targeting your ideal customer."

• Join bundles that align with your business values and audience.
• Focus on attracting subscribers who are genuinely interested in your offerings.
• Being selective enhances the quality of your email list.

"Today I want to talk about what is becoming a more and more popular list-building strategy and that is bundles... The basic idea is typically there is one organizer or host of the bundle and they pull together a bunch of businesses that serve a similar target audience."

• Bundles are collaborations where businesses offer resources to a shared audience.
• They can significantly increase your email subscribers by exposing you to new audiences.
• Knowing how bundles work helps you leverage them effectively for list growth.