Opening: Using humor appropriately can make your emails more engaging, especially in markets that appreciate it.

'I love the British sense of humor. This is like nothing can top for me, the British sense of humor.'

Takeaway:

• Use British humor to resonate with UK customers.
• Ensure that any humorous content is culturally appropriate and well-understood.
• Adding humor can improve engagement rates in your email campaigns.

Opening: Knowing what products are popular in each market can help you tailor your email marketing promotions effectively.

'In UK, the main category for ecommerce shopping is actually food... In US, it's either health, pets or automotive, which is very interesting.'

Takeaway:

• Focus your email marketing on the product categories that are popular in each region.
• Adjust your product offerings and promotions based on local consumer preferences.
• Use market research to inform your email marketing content strategies.

Opening: Customer service expectations differ between markets, and aligning your email marketing can enhance customer satisfaction.

'I said to Vera that like the level of comfort and level of service does not compete with US... If you live only in US, you don't travel much and you're complaining about US service. I would say you are getting the best of the best in the world.'

Takeaway:

• Recognize that customer service norms vary by country.
• Highlight aspects of your service that meet or exceed local expectations.
• Tailor your email communication style to reflect customer service standards in each market.

Opening: Recognizing social media usage patterns can help tailor your email marketing to complement other channels.

'American are actually more likely to engage with brands on social media... Nearly one third of Americans spend three or more hours per day scrolling social media, like 30 something percent compared to 25% Brits.'

Takeaway:

• Adjust your marketing efforts based on regional social media engagement levels.
• In the US, consider integrating email campaigns with social media strategies.
• For UK audiences, direct email marketing may have a higher impact than social media.

Opening: Utilizing the preferred communication channels of your audience increases engagement and effectiveness of your email marketing campaigns.

'In Europe, messengers are more popular... Here people actually are building their brand based on like messengers. Like every brand will have like a WhatsApp messenger.'

Takeaway:

• Leverage popular local messaging apps to enhance customer engagement.
• Adjust your communication strategy to match the channels your audience uses.
• Understand that channel preferences vary by region and adapt accordingly.

Opening: Sustainability is a significant factor influencing consumer behavior in the UK, and incorporating it into your email marketing can boost engagement.

'They are more sustainable in general than Americans... So you can see in a lot of advertisement and marketing, that's a huge topic here.'

Takeaway:

• Incorporate sustainability themes into your email content for UK audiences.
• Showcase your brand's eco-friendly actions to connect with UK consumers.
• Understand that sustainability can be a key differentiator in the UK market.

Opening: Managing e-commerce stores across countries presents unique challenges that can impact your email marketing strategy.

'I do not recommend even if you think you're saving money on this software, comparing to the issues it might cause you, especially with the compliance and everything else.'

Takeaway:

• Separate your email marketing accounts for different regions to handle compliance.
• Account for currency differences and regional settings in your email campaigns.
• Avoid consolidating accounts across countries to prevent complex issues.

Opening: Understanding your audience's preferences can enhance your email marketing effectiveness, especially when targeting different demographics.

'Gen Z have a higher tolerance for email marketing in the UK. They are basically like their engagement is better in UK email marketing than in US.'

Takeaway:

• Gen Z in the UK may respond positively to more frequent email communication.
• Customize your email strategies based on demographic engagement data.
• Testing and analyzing results by age group can optimize your campaigns.

Opening: Knowing the differences in email compliance laws is essential to avoid legal issues when expanding your email marketing internationally.

'Also the compliance in US, you can email anyone you want legally... Legally you can even buy a list and blast them all day long. Is it profitable? Is it good? No. Do not do this. But legally you can as long as you have the unsubscribe link. It's not the case in UK or Canada. So be careful with that.'

Takeaway:

• In the US, you can email without prior consent if you include an unsubscribe link.
• In the UK and Canada, you must have explicit consent before emailing subscribers.
• Always ensure compliance with local email laws to avoid penalties.

Opening: Understanding cultural differences is crucial when marketing in different countries to ensure your message resonates with the audience.

'Yes, the product is the same, the language is the same English. But culture, perception, even big brands, huge brands did many mistakes because they treat the culture and people the same as they do it in the US or vice versa.'

Takeaway:

• Research local culture before launching email campaigns in new markets.
• Customize email content to reflect cultural nuances.
• Avoid assuming that what works in one market will work in another.