5 Must-Send December Emails for Your List

Discover five email ideas to boost your December marketing efforts. Find both expected and surprising suggestions to inspire your campaigns.

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How to prepare your email marketing for December?

Planning your email marketing in December can help you stay organized and make the most of the holiday season.

I want to batch it at the beginning of the month so I can forget about it and just live my life in December. I'm going to give you five emails that you can schedule and do just that with your list.

Takeaway:
  • Batch your emails to save time during the busy holiday season.
  • Maintain engagement by scheduling content in advance.

Why share client wins?

Sharing client wins highlights your success and can inspire your audience.

I always am a huge fan of sending emails that share client wins, share your biggest client win moment of the year... So I think actually I just snuck six ideas in there for you.

Takeaway:
  • Demonstrate your value by showcasing client success stories.
  • Build credibility and inspire your audience with real results.

Personal reach out in December

Personal reach outs can be highly effective in December to secure business for the upcoming year.

Basically doing that personal reach out, personal connection, trying to fill that calendar. So that when you come back from the holidays, you have some things lined up for January, February, March, have that first quarter booked.

Takeaway:
  • Personally connect with clients to fill your calendar.
  • Ensure a strong start to the new year by securing projects in advance.

How to fill your calendar for the new year?

December is a great time to fill your calendar for the new year by reaching out to past clients and partners.

I feel like the best thing you can do with your email list in December or with email in general in December is try to fill your calendar throughout the new year by reaching out to past clients and seeing if they have any projects that you can help them with in the new year by reaching out to partners and seeing if they know anybody looking for your services.

Takeaway:
  • Contact past clients to seek new projects for the new year.
  • Engage with partners for referrals and collaborations.

What is the 'day after holiday' email?

Sending a 'day after holiday' email can help build brand awareness by sharing relatable experiences with your audience.

So the goal of this email is again, we're building brand awareness and we're building connection. We're sharing personal stories and we're tying it into what you do. So you're gonna send this email right after a major holiday, which for a lot of people in the US is Christmas time.

Takeaway:
  • Connect with your audience by sharing post-holiday experiences.
  • Build relatability through personal stories.

Have you shared your business origin story?

Sharing your business origin story helps your audience understand your journey and builds trust.

The goal of this email, it's not to share your whole history, like it's not to share your full life story A to B but it's to share that 'aha' moment of like whoa, I think I have a business or whoa, I just think that would be a great business idea.

Takeaway:
  • Share your origin story to connect and build trust with your audience.
  • Reveal your inspiration to engage subscribers.

What's your holiday throwback story?

Sharing a holiday throwback story can strengthen relationships with your subscribers by giving them a glimpse into your life.

In this email, you are going to share a throwback story you've had around this time of year, and the goal is to just build relationships with your email list.

Takeaway:
  • Use personal stories to connect with your audience.
  • Encourage engagement by inviting subscribers to share their own stories.

Year in review email

Sharing a year-in-review can help connect with your audience by highlighting your journey and lessons learned.

This might be more of a bigger piece of content, like a podcast episode or a blog. So you can lead up to that with your email or you could just do the highlights in your email. But again, we've all seen these kinds of things, reflections, year in review, but people love them.

Takeaway:
  • Use a year-in-review email to engage and connect with your audience.
  • Share your wins and lessons to inspire your subscribers.

Share your industry predictions

Sharing industry predictions can engage your audience and position you as a thought leader.

What are your 2025 predictions for website designers, brand photographers, health and wellness coaches, etc? Again, this is a predictable content prompt. We've seen it all the time. However, I feel like it's a really valid one.

Takeaway:
  • Share predictions to showcase expertise and engage your audience.
  • Discuss future trends to stay relevant with your subscribers.

How to engage your email list in December?

December can be a challenging month for email marketers. Sending the right emails can help maintain engagement during the holidays.

And so today I wanted to share with you five emails that you can send to your email list this month in December, ok? Because I know it feels like a different month maybe compared to like all the other ones in the year.

Takeaway:
  • Adjust your email strategy to match the unique aspects of December.
  • Use timely and relevant content to keep subscribers engaged during the holiday season.

Episode Info:

Title:
#32 - 5 Emails To Send To Your List in December
Episode Link:
Keywords:
December email marketing, Email campaign ideas, Holiday inspiration
Episode Air Date:
December 2, 2024

Podcast info:

Show Name:
The Email Marketing Podcast
Author:
Jenny Roth
Owner:
Jenny Roth
Category:
Business

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Benefits of Relationship-Based Marketing
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Maximizing Email Engagement
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Importance of Personalization
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Standing Out During Holiday Seasons
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Simplifying Your Email Strategy
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Lessons from My Email-Only Launch

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How to prepare for a successful email launch?
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How to launch without social media?
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Should you monitor metrics during a launch?
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Why create a body of work from your launch emails?
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