Dream Big: Achieve with Amanda McKinney’s Goal Strategies

Amanda McKinney shares actionable steps to set big goals, create plans, and achieve transformative growth in business and life.

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How to achieve email marketing goals

Opening: Achieving your email marketing goals requires balancing big dreams with actionable steps.

We can do that in our business, but what the coach does for that six year old kid is like, OK, well, we need to probably make it to the the first meet this weekend, you know, let's try and win that first meet and then let's just focus on the next one and focus on the next one.

Takeaway:
  • Break down your email marketing goals into smaller, actionable steps.
  • Focus on immediate tasks to progress toward larger objectives.
  • Use consistent effort to reach long-term email marketing success.

Why assess capacity before planning emails

Opening: Assessing your capacity prevents overcommitment and ensures you deliver quality email content.

So, when we have to set ourselves up for a realistic action plan. And that's those two things that kind of usually people land in one of those camps.

Takeaway:
  • Evaluate your time and resources before planning email campaigns.
  • Align your email marketing goals with your actual capacity.
  • Prevent stress by setting achievable objectives.

How to stay motivated in email marketing

Opening: Staying motivated is key to maintaining consistency in your email marketing campaigns.

I think about future Amanda all the time and I also think about previous Amanda. So like when I think back when I started my business in 2017, I am so proud of her. Because I didn't know anything about running a business.

Takeaway:
  • Reflect on your past achievements to boost motivation.
  • Envision your future self benefiting from today's efforts.
  • Use personal growth as a motivator in your email marketing journey.

How to handle multiple email marketing ideas

Opening: Managing multiple ideas is essential to avoid overwhelm and ensure quality in your email marketing.

So my suggestion for that issue is make an ideas list, celebrate the out of all of those ideas, don't punish yourself for having multiple. Write them all, and then based on your capacity, you choose the one that you have the capacity to actually achieve and you're most excited about.

Takeaway:
  • Keep an 'ideas shelf' for all your email marketing concepts.
  • Choose projects based on capacity and enthusiasm.
  • Tackle one idea at a time to ensure success.

Why dream big in email marketing

Opening: Setting big goals in email marketing pushes you to innovate and achieve more.

We have to dream big and set those big audacious goals that we have no freaking clue how we can achieve them. We need to dream big like that, but we also have to set ourselves up for a realistic action plan.

Takeaway:
  • Set ambitious targets for your email campaigns.
  • Combine big dreams with actionable plans.
  • Use your big vision to stay motivated in your email marketing efforts.

How to prioritize email marketing tasks

Opening: Prioritizing tasks ensures you focus on the most impactful email marketing activities.

To me, that's not the big vision. To me, that is a list of ideas, and we need to celebrate the list of ideas. It's not bad to have a list of ideas, right? But what we have to do is we have to focus on one at a time.

Takeaway:
  • Make a list of all your email marketing ideas.
  • Prioritize tasks based on impact and feasibility.
  • Focus on executing one email marketing project at a time.

Levels of accountability in email marketing

Opening: Finding the right level of accountability can help you execute your email marketing strategies effectively.

And there are 3 levels of accountability that I've really seen that work well. And the first is technology... The second is other people... The third is you need to pay for it. It is, you have to invest your finances in order to take it seriously.

Takeaway:
  • Utilize tools for reminders and scheduling emails.
  • Share your email marketing goals with peers for accountability.
  • Consider investing in professional support to stay on track.

Why consistency matters in email marketing

Opening: Consistency in email marketing builds trust with your audience and keeps them engaged.

And if we can just do what we said we were going to do, like it's unbelievable how much more progress we can make. So I'll get off that soapbox because I could stay there all day on that one.

Takeaway:
  • Commit to a consistent email schedule to build relationships.
  • Follow through on your email marketing plans even on tough days.
  • Consistency leads to better audience engagement and campaign success.

How to calculate capacity for email campaigns?

Opening: Understanding your capacity is crucial for planning and executing successful email marketing strategies.

So here's the formula. Yeah, this is so good and it's super simple. It's very, very simple. And like you said, you mentioned the calculator. I created a calculator for people. And when you access the calculator, it's completely free. There is an example, a video example that I walked through, so you can see this in real time.

Takeaway:
  • Use tools like capacity calculators to plan your workload.
  • Adjust your email marketing goals based on realistic time frames.
  • Account for holidays and downtime when scheduling campaigns.

Why set realistic email goals?

Opening: Setting realistic goals for your email campaigns helps you achieve them within your capacity, leading to consistent success and less burnout.

And when I realized we have to take our capacity into account before setting the goal, that's when things changed. So there was this aha moment of how many planning parties have you gone to where it's like, set the goal and then plot it on the calendar. But if we don't take our capacity into account first, we screw ourselves over, we're not gonna win because what you said earlier, like, I think I can take on the world.

Takeaway:
  • Assess your capacity before setting email campaign goals.
  • Avoid overcommitting to ensure consistent delivery.
  • Plan campaigns that are achievable within your resources.

Episode Info:

Title:
#23 - Dream big, set goals, and create realistic action plans with Amanda McKinney
Episode Link:
Keywords:
goal setting, actionable plans, business growth
Episode Air Date:
September 30, 2024

Podcast info:

Show Name:
The Email Marketing Podcast
Author:
Jenny Roth
Owner:
Jenny Roth
Category:
Business

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