Adding bonuses can create urgency and encourage action during the launch of an evergreen offer.

"I added a bonus to my launch... The bonus was anyone who booked a call with me during the launch... got a free 10-part email sequence with their sales page."

Takeaway:

• Introduce time-sensitive bonuses to incentivize action.
• Bonuses add value without discounting your core offer.
• Strategically use bonuses to enhance Evergreen offer launches.

Proper planning and content creation are key to a successful email launch.

"I took one day of the week to batch as many emails as I could. And then I just wrote the rest in real time while I was launching."

Takeaway:

• Batch create emails in advance to manage workload.
• Stay flexible to write additional content in real time.
• Efficient planning can reduce stress during the launch period.

Launching without social media might seem risky, but email marketing alone can be a powerful tool.

"I did not post on social media even one time. It was all an email launch."

Takeaway:

• Email marketing can be sufficient for a successful launch.
• Leveraging your email list allows for direct and personal communication.
• Focusing on one channel can simplify your launch strategy.

Obsessing over metrics during a launch can be counterproductive; sometimes it's better to focus on content and strategy.

"I did not look at my opens or clicks or unsubscribes until the end of the launch... I didn't dive too far into it... I just don't think it's healthy or necessary to micromanage or critique yourself that deeply."

Takeaway:

• Focus on delivering value rather than obsessing over metrics.
• Allow your launch to unfold without constant number crunching.
• Reviewing metrics post-launch can provide insights without adding stress during the process.

Your launch emails can become a valuable asset that you can repurpose and leverage long after the launch.

"I have these 35 emails now and they are like a body of work that represents my signature offer... I'm going to repurpose it... have them in a section on my blog... So anyone who lands on my website can go to Sizzle Sales Page Copy and read through from start to finish everything they need to know about my signature offer."

Takeaway:

• Repurpose your launch emails as evergreen content for your website or blog.
• Use them to educate future clients and showcase your expertise.
• Building a 'body of work' enhances your marketing collateral and saves time in future launches.

AI tools can help generate ideas and streamline the email creation process during a launch.

"For getting the prompts for my emails, I used AI. I used ChatGPT... And I got like those prompts from ChatGPT and then I was like, absolutely, I hear this from clients all the time. Let's roll with it."

Takeaway:

• Use AI tools like ChatGPT to brainstorm email content ideas.
• AI can help identify client objections, myths, and pain points to address in your emails.
• Incorporate AI-generated prompts to enrich your email marketing strategy.

Worrying about unsubscribes can distract you from your launch goals, but accepting them as part of the process can be liberating.

"I had lots of unsubscribes, hundreds... I love it. And here's why I love it because I want to be able to tell you that this is so normal... The only reason people unsubscribe is because the offer is not something that they need or want right now."

Takeaway:

• Accept unsubscribes as a natural part of email marketing.
• Focus on subscribers who are interested and engaged.
• Don't let the fear of unsubscribes stop you from sending necessary emails during a launch.

Curating the right email content during a launch is crucial to engage subscribers and drive conversions.

"Start with your why story... Then it was all about my process, approach, framework... I sent emails that highlighted my process... I also answered questions... I also countered objections... I also used emails to share client wins and results."

Takeaway:

• Include a variety of email types: your story, process, addressing objections, FAQs, and testimonials.
• Structure your emails to educate, engage, and persuade your audience.
• Tailor each email to address different aspects that matter to your potential customers.

Sending multiple emails per day during a launch might seem excessive, but it can be highly effective when done correctly.

"I sent 35 emails between October 8th and the 18th... So, I sent about three or four emails every day... If you hear 35 emails over nine days, four emails a day, and you're like, wow, I could never. Yes, you absolutely can."

Takeaway:

• Don't be afraid to increase email frequency during launches.
• Multiple daily emails can keep your audience engaged and informed.
• High email volume can lead to better launch results without overwhelming subscribers.

Launching a high-ticket service can be daunting, but doing it via email-only can streamline the process and focus your efforts.

"I wanted to do a launch of my very own for a service that I have never 'launched' before... So, some backstory. I have an offer. It is a sales page copywriting service, done-for-you sales page copy. It is $4,000. It is what I guess you would call my signature or my core copywriting offer."

Takeaway:

• Consider launching your high-ticket services via email to leverage your existing audience.
• Focus on crafting compelling emails that showcase your offer.
• You can successfully launch without social media by focusing on email marketing.