Sharing client success stories in emails can inspire trust and showcase your impact.

Listen to what they say when they describe how your offer has made their life better... Those are the words that go into your sales page headline and give your offer that I need this now, energy.

Takeaway:

• Include testimonials to highlight real results.
• Use success stories to demonstrate your offer's value.
• Encourage potential clients by showing what's possible.

Tapping into your audience's emotions in emails can drive them to take action.

They want the real version of you because that is who they are falling in love with on your podcast and on your Instagram, and that is who they want to work with.

Takeaway:

• Use emotional storytelling to connect with your readers.
• Show empathy by understanding their challenges.
• Motivate action by appealing to their feelings.

Ensuring your emails reflect the same energy as your spoken messages creates consistency.

All that energy from her podcast or her Instagram stories... when you get to her sales page, it is gone. So how do you take that energy and that excitement... and transfer that onto your sales page?

Takeaway:

• Ensure your emails match the tone and energy of your other communications.
• Consistency across platforms builds trust and recognition.
• Engage your audience by maintaining the same enthusiasm.

Finding it hard to write emails? Try free-writing to unlock creativity.

Set a timer and then without editing or even pausing to correct your spelling... write down the things you wish your clients knew... Then take a break... and then come back and edit the things and organize the things.

Takeaway:

• Use free-writing to overcome writer's block.
• Don't worry about perfection in the first draft.
• Revisit and refine your emails after taking a break.

Authenticity in your emails helps build trust and engagement with your audience.

Your readers... don't want perfect and polished. They want the real version of you because that is who they are falling in love with... Give yourself permission to write like you speak.

Takeaway:

• Let your true self come through in your emails.
• Perfection isn't necessary; authenticity resonates more.
• Build stronger relationships by being genuine.

Confidence in your offer is essential; your enthusiasm translates into more persuasive emails.

You, as the business owner, you need to be all in, bought in, sold in on your offer first. You cannot decide that it is worthy or good after a client or somebody else validates you. You have to believe in your offer the most, all in, okay?

Takeaway:

• Ensure your emails convey your confidence in your offer.
• Your belief in your product or service can inspire others to take action.
• Avoid doubts in your messaging; be your own biggest supporter.

Overthinking your email drafts can hinder creativity; writing freely first can improve your email content.

You lose so much creativity and just joy in the creative process by editing yourself as you write. So set a timer and then without editing or even pausing to correct your spelling... write down the things you wish your clients knew.

Takeaway:

• Write your email drafts quickly to capture your best ideas.
• Avoid editing while writing to keep the creative flow.
• Edit and organize your emails after the initial draft is complete.

Incorporating eye-catching statistics in your emails can make your message more compelling and harder to ignore.

Share a statistic that they cannot ignore... '76% of people get to the end of their lives and think, damn, I wasn't myself.' That makes you sit up a little bit taller in your chair and realize that this is an actual problem that you want to solve, not just a nice to have.

Takeaway:

• Use relevant statistics to highlight the urgency of the problem.
• Include data that surprises or shocks to capture attention.
• Strengthen your message with facts that support your offer.

Writing emails in a conversational tone can increase engagement and make your audience feel more connected to you.

When you sit down to write anything for your business... write it like you would say it. Read it out loud to make sure that it sounds like how you speak. Nobody else in your industry, and certainly Chat GPT, can write in your voice when you are doing it in your actual voice.

Takeaway:

• Write emails in your natural voice to create authenticity.
• Read your emails aloud to ensure they sound conversational.
• Build stronger connections by letting your personality shine through.

Crafting headlines that resonate with your audience can significantly improve your email open rates and overall campaign performance.

Your standout factor is the words your clients use to describe working with you. Nobody else has this. So listen to what your clients say when they describe working with you. Those answers they give you, those are the words that go into your sales page headline and give your offer something that nobody else has.

Takeaway:

• Incorporate direct quotes from client testimonials into your email subject lines to make them more compelling.
• Use the language your customers use to describe their pain points and successes.
• Stand out from competitors by highlighting unique client experiences.