As email marketers, we may worry about taking breaks, but transparency with our audience builds trust.

And nobody's going to and I say this to my clients a lot at Master maternity leave and no one is going to judge you for taking some time off.

Takeaway:

• Your audience understands and respects breaks.
• Consistent engagement doesn't mean overworking.
• Be transparent with subscribers about your schedule.

As email marketers, creating digital products can provide passive income and value to our audience.

I did this at operations agency on my second maternity leave as we created a mini course about how to systematize your business and get your operations set up. And we created hundreds of templates that folks could swipe and deploy and I sold it as a digital product...

Takeaway:

• Develop digital products from your expertise.
• Passive income can sustain business during downtime.
• Offer value to your audience through courses or templates.

As email marketers, prioritizing quality leads over vanity metrics can significantly improve campaign effectiveness.

And it's actually not the one that matters the most. Like I would rather get 10 views on a video and three high-quality applications... what you want to be measuring is those leads because you want to do more of what connects the people that you can actually help to the services or the products that you have to serve them.

Takeaway:

• Focus on quality of leads over vanity metrics.
• Measure success by meaningful engagement, not just numbers.
• Align marketing efforts with attracting ideal clients.

As email marketers, it's important to manage content creation efficiently, especially during periods when we're less available.

If you have the support and the time to be able to batch it, I say go for it. One of the big things that I did when I was actually, I did well in my first maternity leave because I did really great to batch our content.

Takeaway:

• Batch content in advance when possible.
• Prioritize quality over quantity in content.
• It's okay to take breaks and communicate with your audience.

As email marketers, developing systems that operate independently allows for business continuity during absences.

I actually felt like my maternity leave was an incredible second chance, but it was also a really great filter and forcing function to get a lot of things that were kind of maybe cluttering operations agency up to just say, is this actually important? And do we need to be doing this?

Takeaway:

• Simplify your marketing efforts to what's truly effective.
• Streamline systems to function without constant input.
• Prioritize tasks that drive results over busywork.

As email marketers, re-engaging past clients can be a powerful way to generate immediate business opportunities.

The first thing that I did when I found out I was pregnant with my second son, Jack is I reached out to pretty much anybody who was already in my pipeline of folks who've either inquired, working with me, you know, booked a call with me, that kind of thing. And I just reached out to them and I went years back.

Takeaway:

• Utilize your existing network for opportunities.
• Re-engage past clients or leads to generate immediate business.
• Personal outreach can fill your calendar in advance.

As email marketers, consistency over time builds momentum and effectiveness in our campaigns.

Marketing is about compounding consistency, right? You want to pick a thing, you want to do that thing for a very long time and then it will start to pick up traction.

Takeaway:

• Consistency over time builds momentum.
• Sticking with a strategy yields better long-term results.
• Avoid the temptation of shiny object syndrome.

As email marketers, concentrating on a single effective strategy can amplify results and streamline efforts.

So when you take a look at your marketing systems, I would say go ahead and take a look at what is actually contributing most to list growth and double down on that thing. I also think simple is the best way to do it, especially from a systems perspective. So if you have one training, one traffic source, you know, one thing that's bringing you email leads...

Takeaway:

• Identify the most effective marketing channel.
• Concentrate efforts on what's working best.
• Avoid spreading resources thin across multiple strategies.

As email marketers, automating lead generation is essential, especially when we need to step away from our business.

I did a lot of live workshops before kids and I still do a lot of live workshops. I love mixing it up and answering questions about operations and talk and shop. It's like one of my favorite things to do. But what I did was I made a more evergreen type of training where I actually went through, I talked through all the key things...

Takeaway:

• Convert successful live content into evergreen assets.
• Use evergreen content to generate leads continuously.
• Direct traffic to these assets to maintain lead flow.

As email marketers, focusing on growing our email list is vital for business growth and campaign success.

At a baseline, get folks onto an email list, your email list is going to be the most incredibly life-giving number to your business I have seen in every business I've ever worked in in my business as well, particularly any company that has a growing email list also has a growing top line revenue number. They are coupled absolutely coupled together.

Takeaway:

• Prioritize strategies that contribute to email list growth.
• Recognize the direct correlation between list size and revenue.
• Consistently focus on building and engaging your email audience.