Repurposing email content can extend its reach and provide value across multiple platforms.

'They can really lead with a hook. So you could totally double these emails again as blog posts, as podcast episodes. And they can live and work for you for a long time, not just quote just in one email.'

Takeaway:

• Repurposing saves time by reusing valuable content.
• It reaches a wider audience across different channels.
• Consistent messaging strengthens brand identity.

A well-crafted call to action guides your readers to the next step and increases conversions.

'The call to action in the email, I would always make it to invite your readers to take whatever the next step is that you have coming up. So that could be to work with you, to attend a free training that you have coming up...'

Takeaway:

• Clear calls to action direct readers towards desired outcomes.
• Tailoring the CTA to your goals enhances effectiveness.
• Varied CTAs keep your audience engaged with different offerings.

Batching content creation can help maintain consistency, especially during busy periods.

'I batched a ton of podcast episodes for December and a couple for January, really, really early. And so it just feels like I haven't gotten to sit down and just talk to you guys in forever.'

Takeaway:

• Batching ensures consistent content delivery even during breaks.
• It helps manage workload and reduces stress.
• Consistency keeps your audience engaged and expecting your content.

Building relationships is fundamental to a successful email marketing strategy.

'A solid email marketing strategy is always built on relationships, but how do you build real relationships with your email subscribers. What do you say? What kinds of emails can you send? How do you help people look forward to your emails in their inbox?'

Takeaway:

• Fostering relationships increases trust and subscriber loyalty.
• Understanding your audience's needs enhances content relevance.
• Engaged subscribers are more likely to convert into customers.

The right subject line can significantly impact open rates and engagement.

'Your subject line for this email can be so simple, right? 3 mistakes women in their 40s make when trying to lose weight. Do this, not that to lose weight in your 40s...'

Takeaway:

• Specific and clear subject lines attract attention.
• Tailoring subject lines to your audience's struggles increases relevance.
• Using numbers and action phrases can improve open rates.

Inviting your audience to reply to your emails can foster direct engagement and build relationships.

'Your call to action in this email is going to be a little different. I recommend putting this call to action as like inviting your readers to reply to your email and like start a conversation and engage with you.'

Takeaway:

• Direct replies increase engagement and email deliverability.
• Personal interaction strengthens relationships with subscribers.
• Encourages a two-way communication channel with your audience.

Presenting a new approach to familiar challenges can intrigue your audience and offer fresh solutions.

'I call it a new approach to blank, OK, a new approach to blank. And that blank is what you do... The goal here is to share a new approach that's worked for me and my clients when it comes to whatever you help people do.'

Takeaway:

• Offering new solutions keeps your content innovative.
• It can re-engage readers who may be stuck with old methods.
• Positioning novel ideas can set you apart from competitors.

Pointing out common mistakes your audience makes can educate them and provide actionable solutions.

'3 mistakes ideal client make with blank... So the goal with this email is to share 3 mistakes that your ideal client is making to achieve a result and what they can do instead.'

Takeaway:

• Educating your audience builds trust and credibility.
• Offering solutions positions you as a helpful resource.
• It encourages readers to reflect on their own practices.

Sharing your thoughts on trends relevant to your audience can foster engagement and position you as a thought leader.

'My thoughts on the blank trend and that blank in there is something that is relevant to your audience or your industry... So, the goal here is again, you're just gonna share your thoughts on a trend that is relevant to your audience or industry.'

Takeaway:

• Discussing current trends keeps your content timely and relevant.
• Sharing your opinions encourages audience interaction and engagement.
• It helps establish you as an authority in your field.

Sharing personal changes with your audience can build stronger relationships and engagement.

'The changes or the shifts I'm making in 2025 to blank, and that blank gets filled in with a goal that you have that your clients also might have. This can be a business or personal goal... So any changes that you are making to your business this year going forward or to your life, that your clients, your readers, your email subscribers might also want to make, that is the prompt for this email.'

Takeaway:

• Sharing your own journey helps readers relate to you on a personal level.
• It demonstrates authenticity and shows you are 'walking the walk'.
• It can inspire and motivate your audience to pursue similar goals.