Offering incentives can encourage your audience to take desired actions, such as leaving reviews.

Everyone who leaves a review will get a secret code to get two months of my email template and email marketing strategy for free.

Takeaway:

• Provide valuable incentives to motivate audience actions.
• Encourage engagement to build community and feedback.
• Use calls-to-action that benefit both you and your audience.

Sharing personal stories in your emails can lead to positive feedback and increased engagement.

I got so much great feedback. Last month... I did an episode where I just kind of stepped away from the email marketing... and shared updates with what's going on in my life and some of my favorite things.

Takeaway:

• Personal content can resonate strongly with your audience.
• Don't be afraid to step away from business topics occasionally.
• Engaging your audience on a personal level can enhance loyalty.

Sharing personal experiences can effectively promote products and engage your audience.

I love my skincare brand... It's called Skin By Erin... And I heard about her because one of my dearest friends, my cousin Angela who helps to write for me and my company as well, wrote for her for Erin skincare maker...

Takeaway:

• Use personal testimonials to build credibility.
• Share stories about how you discovered a product.
• Highlight connections to create authenticity.

Building strong relationships with clients is essential for sustained business success.

Across the board being consistent, treating your clients like people, talking to them, not just when you are selling, doing personal reach outs, personal connections, relationship building...

Takeaway:

• Treat clients as individuals to build loyalty.
• Engage with clients beyond transactional interactions.
• Consistency in communication fosters trust and sales.

Making your subscribers eager to receive your emails can enhance engagement and open rates.

How do you help people look forward to your emails in their inbox?

Takeaway:

• Create valuable content that resonates with your audience.
• Be consistent and reliable in your email schedule.
• Offer unique insights or benefits in your emails.

A successful email marketing strategy relies on creating genuine relationships with your subscribers.

A solid email marketing strategy is always built on relationships. But how do you build real relationships with your email subscribers?

Takeaway:

• Focus on relationship-building as the foundation of your email strategy.
• Engage subscribers with content that fosters connection.
• Ask yourself how to provide value and build trust with your audience.

Incorporating personal stories in your emails can strengthen relationships with your subscribers.

...I see so much value in storytelling and connecting with your audience as what we do as copywriters...

Takeaway:

• Use storytelling to engage your audience on a deeper level.
• Share personal experiences to build authentic connections.
• Include non-business related content to make your emails more relatable.

In times when sales are slow, maintaining consistent communication with your email list can make a significant difference.

What I see working though still is consistent client nurturing to your email list, personal connections and reach outs and being really clear about what you do in your messaging and who it's for and not being afraid to consistently show up in people's inboxes. Not just when you have a sale all the time, even the product based businesses I write for, we send out two emails a week minimum...

Takeaway:

• Maintain consistent communication with your subscribers, not just when selling.
• Build personal relationships through meaningful content.
• Be clear about your offerings and who they are for.