Teaching and mentoring others reinforces your own knowledge and expertise.

'I think that's carried over the whole way through... I probably enjoy teaching people how to code more than I do code sometimes.'

Takeaway:

• Mentoring enhances understanding of concepts.
• Sharing knowledge builds a skilled community.
• Teaching identifies areas for personal improvement.

Developing coding skills allows marketers to create innovative and engaging email experiences.

'We keep pushing the boundaries of what's possible and trying to break stuff all the time, which is a really fun part of the job.'

Takeaway:

• Learn to code emails for interactive content.
• Experimenting keeps campaigns fresh and engaging.
• Continuous learning differentiates your emails.

Testing is crucial to ensure emails render correctly and achieve desired outcomes.

'I did not know about email testing, did not know best practices. I sent out a lot of image-only emails and I said I'm never touching email again.'

Takeaway:

• Always test emails across different clients and devices.
• Adhering to best practices improves deliverability.
• Learning from mistakes leads to better campaigns.

Empathy allows email marketers to better understand their audience, leading to more effective campaigns.

'I think people who end up in email in general, at least from my experience seem to have a really large empathy muscle where they can relate to other people really well. And I feel like that's why so many of us like gel together.'

Takeaway:

• Practice empathy to tailor emails to audience needs.
• Understanding recipients enhances engagement.
• Empathy fosters better teamwork among marketers.

Attending conferences offers email marketers opportunities for learning, networking, and staying current with industry trends.

'I love going to conferences... It's always nice to see people in person every once in a while to get that facetime and collaboration in... Those small moments you can just accomplish and learn so much.'

Takeaway:

• Conferences facilitate networking with peers and leaders.
• Learn about the latest trends and techniques in the industry.
• In-person interactions lead to valuable collaborations.

Utilizing the right resources can help marketers enhance their email coding skills and stay updated on best practices.

'Email on Acid blog has a lot of really great content... Or if you're in Email Geeks, I'm in there all the time... Same like Email Geeks seems to be the for email coders. So if you've got any problems, just shout.'

Takeaway:

• Visit blogs like Email on Acid for tutorials and best practices.
• Join communities like Email Geeks Slack group to ask questions.
• Engage with professionals on platforms like LinkedIn for learning.

Incorporating interactive elements in emails can significantly enhance user engagement and improve campaign performance.

'Every time I do an interactive email, I push it a little bit further... Meg had an opportunity and we were like, wow, I'm gonna figure it out. Yeah. Well, let's see what happens. So that was really cool.'

Takeaway:

• Experiment with interactive elements like audio, hotspots, or animations.
• Collaborate with peers to learn new coding techniques.
• Make your campaigns stand out with engaging interactive content.

Mentoring plays a crucial role in developing skills and advancing in email marketing by learning from experienced professionals.

'I would say all of us in this group and in this room, this virtual room, we all have mentors. Like we all have people that we look up to. We all have people that we reach out to...'

Takeaway:

• Seek mentors who can guide and support your professional growth.
• Learning from others' experiences accelerates skill development.
• Mentorship fosters a collaborative and supportive industry environment.

Starting a career in email marketing doesn't require a traditional background; many professionals transition from different fields.

'I thought I was going to be a physical therapist... I ended up switching into the graphic design program... I sent out a lot of image-only emails and I said I'm never touching email again. I hate this... And then 2007 happened... I redesigned an email... quadrupled the stats in one send and I was like done. This is what we're doing.'

Takeaway:

• Transitioning into email marketing is possible from various backgrounds.
• Embracing opportunities can lead to significant results and career satisfaction.
• Don't hesitate to pivot your career based on experiences and successes.

Collaborating with others in the email marketing community can significantly improve your campaigns and skills.

'I feel like almost on a different level that we're just like open to helping each other and whatnot. That's always something I've noticed with people, especially the email geek community in particular that I know everyone kind of has in common.'

Takeaway:

• Joining communities like Email Geeks Slack group fosters knowledge sharing and support.
• Collaborative learning helps marketers stay updated on best practices and new techniques.
• Building relationships with peers can lead to improved campaign performance.