It's important to collaborate without compromising your brand by showing competitor products.

'We make sure that we do not show any competing products or competing brands... we can automatically exclude any competitors.'

Takeaway:

• Utilize tools that allow exclusion of competing brands in collaborations.
• Customize your settings to control what appears on your post-purchase pages.
• Protect your brand while benefiting from collaborative marketing.

Gaining access to customer shopping behavior across brands can provide competitive advantages.

'You're able to see where that overlap is... you can see to be honest you, right? And again, this is a demo account which isn't fully built out, but we can see what brand is driving your conversions.'

Takeaway:

• Identify top partners and categories contributing to your revenue.
• Use this data to focus marketing efforts on high-performing areas.
• Understand customer journey before and after they visit your site.

Engaging creative assets can make your products stand out and attract high-intent customers.

'Some lever that the brand can pull is with creative... we've seen GIFs performing really well... something that's a little bit customized and attention grabbing is a really great way to stand out.'

Takeaway:

• Use dynamic and engaging visuals like GIFs in your ads.
• Customize creatives to capture attention on post-purchase pages.
• Experiment with holiday bundles or unique offers to increase engagement.

Customizing your email flows for leads acquired through post-purchase offers can improve conversion rates.

'What would be really helpful in that welcome series is probably a bit of education on the brand and on your products... introduce people to your brand as if they really don't know much about the brand.'

Takeaway:

• Create a dedicated welcome series for leads from post-purchase offers.
• Focus on brand education and showcase top-selling products.
• Nurture these leads to convert them into loyal customers.

Acquiring customers through alternative channels can be more cost-effective than traditional social media advertising.

'We recommend a 20% reduction in your Meta acquisition cost... on Disco, they acquire new customers at $32 instead of $50 on Meta.'

Takeaway:

• Diversify acquisition channels to reduce reliance on expensive ads.
• Leverage networks that charge only per conversion, improving ROI.
• Set your own CPA and CPO to control costs.

Understanding customer behavior across different brands can provide valuable insights for your marketing strategies.

'You can see what brand is driving your conversions, how much revenue has been driven from that brand... so you're able to get a ton of data and actionable insights.'

Takeaway:

• Analyze partnership data to see where your customers are coming from.
• Use insights to tailor marketing efforts and explore new partnerships.
• Inform product development based on customer shopping patterns.

Relevant product recommendations increase the likelihood of conversion and enhance customer experience.

'We have built this incredible data set where we have the ability to understand who you are... so the idea is that these recommendations are the most relevant to you.'

Takeaway:

• Use data-driven algorithms to personalize product recommendations.
• Exclude competitors and irrelevant categories to maintain brand integrity.
• Enhance cross-selling opportunities by showing complementary products.

Growing your email list is crucial for effective email marketing, and post-purchase offers provide a high-intent opportunity.

'With nurture, we have effectively a lead generation tool... when somebody clicks on that offer, there is an email that's sent to that customer with the discount... and that email address goes right into the second brand's Klaviyo account.'

Takeaway:

• Use post-purchase offers to encourage customers to opt into your email list.
• Automate email capture by integrating with tools like Klaviyo.
• Nurture these leads with targeted welcome series to convert them into customers.

Collaborating with other brands can help reduce customer acquisition costs by sharing audiences and leveraging mutual trust.

'Disco's recommendation engine really optimizes towards relevancy towards the end user... you as the brand have the ability to show up there. So it's very much like a set it and forget it kind of a tool.'

Takeaway:

• Partner with non-competing brands to display your products on their post-purchase pages.
• Leverage algorithms that optimize product recommendations based on customer data.
• Reduce acquisition costs by tapping into already engaged audiences.

Post-purchase pages are an untapped opportunity to reach high-intent customers. Leveraging them can significantly boost customer acquisition.

'So Disco is... we are a post purchase ad network. So what that means is we allow brands to sell their products on other brands' post purchase pages. So we're a Shopify app... we have more than 1000 brands on the network.'

Takeaway:

• Utilize post-purchase pages to advertise your products to an audience that has just completed a purchase, increasing the likelihood of conversions.
• Joining a network like Disco allows you to reach new customers through other brands' confirmation pages.
• It's a performance-based approach where you only pay for conversions, optimizing your acquisition costs.