Episode summaries:

Enjoy our rich library of email marketing podcast summaries to save you time!

Master Urgency to Boost Email Sales Effectively

December 22, 2024
Learn when and how to use urgency in emails to drive offers strategically. Perfect for optimizing your sales approach.
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Why is transparency important in urgency?
00:04:25
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How to use urgency in low-ticket offers?
00:02:43
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Why give customers enough time to decide?
00:08:57
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What are the risks of high-pressure sales tactics?
00:10:47
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Biggest Wins & Lessons of 2024 Revealed

December 18, 2024
Reflect on 2024's major wins and lessons. Gain inspiration and learnings from real business insights shared by the host.
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Why should you schedule downtime?
00:00:58
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How to build strong client relationships?
00:16:23
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Achieving income growth despite setbacks
00:14:00
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Why is self-trust crucial in business?
00:06:36
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Coaching Tips: Grow a B2B Community Business

December 18, 2024
Learn strategies to scale a community-focused B2B business with expert advice from this consulting session.
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What is the importance of understanding the cost of inaction in your email marketing?
00:30:48
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How do you ensure email deliverability and avoid ending up in spam or promotions folders?
00:23:23
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How can resetting attention and creating natural urgency improve email engagement?
00:35:03
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What is the impact of repackaging and repositioning your core offer in email marketing?
00:31:41
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4 Key Email Metrics for EOFY Success

December 18, 2024
Analyze ROI, RPS, Conversion Rate, and Growth to forecast email marketing success at Fiscal Year-End.
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How does email list size affect revenue projections?
00:17:43
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Why set up proper tracking for email marketing?
00:08:05
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How to increase your email conversion rates?
00:16:43
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Why compare email metrics with other marketing efforts?
00:22:13
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2023 Black Friday Insights for Strategic Success

December 18, 2024
Learn strategies to simplify, time, and message your Black Friday campaign for sales success without launching new products.
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Automate Emails to Maximize Revenue with Jeanne Jennings

December 18, 2024
Jeanne Jennings shares strategies for email automation and how to avoid common mistakes in optimizing revenue.
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Is AI ready to replace copywriters in email marketing?
00:28:53
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What's the best way to approach email automation?
00:25:39
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Why include the main call to action in every automated email?
00:16:12
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How to prevent automation from sending irrelevant emails?
00:20:28
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October Favorites: Books, Fitness, & Skincare

December 18, 2024
Explore October’s highlights with a must-read book, top fitness app, and skincare picks. Plus, life and business updates.
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How to incentivize audience engagement?
00:15:13
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Does sharing personal stories boost engagement?
00:00:46
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How can personal stories promote products?
00:07:48
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Why is client relationship crucial?
00:10:09
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Evergreen Sales for Cohorted Programs Explained

December 18, 2024
Learn strategies to drive daily sales for cohort-only offers, even when enrollment isn’t open, with expert insights from Fifi Mason.
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How to handle multiple segments in email campaigns?
00:16:13
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Should you offer time as a bonus incentive?
00:12:07
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How to engage subscribers with limited offers?
00:12:24
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What's the impact of an intriguing subject line?
00:17:27
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Starting Fresh: Building an Email List Today

December 18, 2024
Discover proven strategies for growing an email list from scratch.
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How to Build Trust by Providing Value Before Pitching
00:11:58
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How to Create Lead Magnets That Attract Subscribers
00:08:46
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Why It's Important to Be Where Your Audience Is
00:09:29
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How to Craft Curiosity-Driven Subject Lines
00:18:11
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Ideal Frequency for Marketing Emails Explained

December 18, 2024
Discover the perfect balance for sending marketing emails to boost engagement, maintain deliverability, and drive results.
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Do emojis boost your email open rates?
00:10:58
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Can forming email habits improve your marketing?
00:06:30
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Should you add a weekly newsletter to your emails?
00:05:55
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How frequent emails improve deliverability
00:05:15
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