Episode summaries:

Enjoy our rich library of email marketing podcast summaries to save you time!

BIMI Updates: Stopping Spoofing with Redsift’s Insights

December 22, 2024
Explore BIMI updates and strategies to prevent brand spoofing with Brian Westnedge of Redsift.
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Is email still relevant today?
00:01:32
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How can marketers protect their brand?
00:41:40
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How does AI affect email security?
00:38:00
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What is BIMI's future outlook?
00:25:15
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Automated Customer Journeys: SCORE Method Explained

December 22, 2024
Learn how an automated customer journey boosts sales and discover the SCORE Method to engage and convert subscribers efficiently.
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How to maintain subscriber engagement?
00:33:35
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What is splintering offers?
00:30:17
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How to reverse risk to encourage purchases?
00:29:18
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How do you handle objections via email?
00:26:47
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Master Email Deliverability with Experts

December 22, 2024
Explore Spamhaus updates, bounce types, and reputation strategies with Brad Gurley & Nick Schafer.
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Why is it important to read and interpret email error messages?
00:28:50
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Can zero deliveries still show engagement metrics?
00:31:20
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Why focus on successful deliveries rather than just engagement metrics?
00:27:50
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Is email deliverability an art or a science?
00:17:56
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Valentine’s Email Success Strategies Unlocked

December 22, 2024
Discover key tactics for leveraging Valentine’s Day in email marketing, including themed deals, gamification & customer delight.
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Importance of using Valentine's Day colors?
00:16:55
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How to handle opt-out messages for holidays?
00:42:36
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Why use self-care themes in Valentine's emails?
00:40:59
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How to engage customers with brand collaborations?
00:39:51
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Mastering ESP Migrations with Michael Cabral

December 22, 2024
Learn ESP migration tips, email strategies, and SMS marketing insights with J.Jill's Michael Cabral.
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What is a common overrated practice in email marketing?
00:20:21
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How has Apple iOS updates affected email engagement metrics?
00:10:55
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Why is patience important during an ESP migration?
00:09:28
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What are the risks of message fatigue in email marketing?
00:20:21
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Nurture Leads: Top Email Marketing Strategies

December 22, 2024
Learn 9 effective email tactics to turn subscribers into loyal customers through proven marketing psychology strategies.
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Holiday Strategies for Cold Outreach Success

December 22, 2024
Explore timing, personalization, and industry insights for effective holiday outreach campaigns.
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Is building relationships more important than product features?
00:12:59
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Can phone calls enhance holiday outreach?
00:11:20
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Should you personalize holiday messages?
00:10:29
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Is sending physical mail effective during holidays?
00:09:10
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Business Growth Strategies with Willie, Michael & Dalton

December 22, 2024
Explore proven strategies to grow your business effectively.
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How can businesses avoid losing clients to competitors?
00:02:59
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Why is it costly to always seek new clients?
00:01:38
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How can businesses use email without always selling?
00:02:16
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Why is staying top-of-mind with clients important?
00:00:58
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Grow Your Business Without Social Media

December 22, 2024
Discover email marketing, collaborations, and SEO to grow without relying on social media. Align strategies to your vision.
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Why is social media optional?
00:01:22
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Is your marketing aligned with your values?
00:13:41
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How do success stories validate email strategies?
00:08:13
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What is consent-based marketing?
00:05:15
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Master Urgency to Boost Email Sales Effectively

December 22, 2024
Learn when and how to use urgency in emails to drive offers strategically. Perfect for optimizing your sales approach.
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Why is transparency important in urgency?
00:04:25
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How to use urgency in low-ticket offers?
00:02:43
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Why give customers enough time to decide?
00:08:57
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What are the risks of high-pressure sales tactics?
00:10:47
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