How Trauma Shapes Business Success w/ Suzy Wraines

Discover how healing trauma impacts entrepreneurship with insights from Suzy Wraines, founder of Starting a Business Simplified.

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How does nervous system affect marketing?

Your nervous system responses can impact your ability to perform marketing tasks effectively.

There's something that's happening in my nervous system, and I just have to be curious. And if I get to a place where I'm like, I'm just not taking action.

Takeaway:
  • Nervous system influences behaviors.
  • Curiosity identifies issues.
  • Understanding improves effectiveness.

How to overcome fear of selling?

Addressing underlying fears can help you overcome the discomfort of asking for money in your marketing.

...that's uncomfortable to ask somebody to pay me a large amount of money up front. And so as I was doing these things for myself, I was like, wait a minute, if this was hard for me, it's got to be hard for somebody else.

Takeaway:
  • Recognize discomfort in selling.
  • Others share this challenge.
  • Address fear to improve sales.

How to accept positive feedback?

Accepting positive feedback can enhance your confidence and marketing success.

And you know, as a business owner, when we get this really positive feedback, why is it sometimes we can't accept it? Why is it sometimes we can't embody that and go, yeah. I'm really good at this, you know, why do we do that?

Takeaway:
  • Recognize and accept positive feedback.
  • Overcome self-doubt to improve marketing.
  • Embrace abilities to enhance performance.

What is trauma energetics coaching?

Trauma energetics coaching combines somatic and energy work to help overcome marketing blocks.

So understanding that this is a topic that's been around for a long time, there's a lot of different ways that people approach it. This is just one of the many ways that, and for me, it made sense.

Takeaway:
  • Combines body and energy healing.
  • Addresses issues affecting marketing.
  • Exploring it can improve effectiveness.

How can healing boost confidence?

Healing personal traumas can increase your confidence in marketing and accepting positive feedback.

When we embody that our nervous system... we're programming happy thoughts, we're programming the things that we're good at, and then that reflects in how we behave.

Takeaway:
  • Healing enhances marketing confidence.
  • Positive self-programming improves behavior.
  • Accepting strengths boosts performance.

How to identify marketing blocks?

Recognizing physical cues can help identify blocks hindering your marketing efforts.

My coach, she's like, 'OK, let's stay in that space, like stay with your throat, and I want you to describe to me what's happening. What are you feeling? What are you noticing?' And really tapping into that feeling.

Takeaway:
  • Notice physical sensations during resistance.
  • Explore feelings to uncover underlying issues.
  • Identifying blocks helps move forward.

Why share your story?

Sharing personal stories can help you connect with your audience on a deeper level.

So... Now I need to share my journey and myself with the world. And when I started to think about that, that's when I started to get uncomfortable. And realized that I needed to heal some wounds that I had from being a kid in order to speak up, in order to share parts of me that would resonate with my audience.

Takeaway:
  • Personal stories enhance audience connection.
  • Overcoming discomfort improves resonance.
  • Healing enables authentic storytelling.

How does trauma affect marketing?

Understanding how trauma impacts your nervous system can help improve your marketing performance.

Once I realized, 'If I speak up, I will die,' she said, 'OK, now how can you change that thought and reprogram it?' And I came up with, 'If I speak, it's healthy for me to speak up. It's a good thing.' I just reversed that. And all of a sudden, I was like, not afraid to share what it is.

Takeaway:
  • Reprogram negative beliefs to overcome fears.
  • Address trauma to release performance blocks.
  • Use positive reframing to boost confidence.

How to overcome resistance in marketing?

Identifying personal blocks can help you overcome resistance to tasks like writing emails or newsletters.

It's been challenging for me. I need to investigate that. Why is it challenging to, like, what's going on there, that writing a newsletter once a month is really challenging for you. I do a weekly podcast... So what is it that might be happening?

Takeaway:
  • Get curious about tasks you avoid.
  • Investigate underlying reasons for resistance.
  • Address personal blocks to improve consistency.

How can healing improve marketing?

Understanding how personal healing impacts your messaging can help you build better relationships with your audience.

When I started looking at myself and saying, 'OK, what can I say to people that's going to resonate with them?' When I started doing that is when I started realizing that I needed healing, because when I started to speak up... I was like, 'Oh, yeah, cause this was hard for me.'

Takeaway:
  • Recognize personal challenges to tailor messaging that resonates.
  • Heal personal blocks to connect authentically with your audience.
  • Understand your journey to craft aligned messages.

Episode Info:

Title:
#35 - How Trauma Impacts Your Business w/ Suzy Wraines
Episode Link:
Keywords:
trauma, business, entrepreneurship
Episode Air Date:
December 30, 2024

Podcast info:

Show Name:
The Email Marketing Podcast
Author:
Jenny Roth
Owner:
Jenny Roth
Category:
Business

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