"When you have a funnel... you are going to have unsubscribes. And they mean nothing about you."

• Recognize that unsubscribes are part of funnel processes.
• Focus on conversions rather than subscriber count.
• Keep refining your funnel without fear.

"I want you to do your email marketing from a place of customer service is kind. You cannot send one email and expect people to buy from you. You're going to have to send more emails. So send them..."

• Consistent communication builds trust.
• Provide value through informative emails.
• Nurture relationships by addressing customer needs.

"Email marketing programs that I've learned from, they treat unsubscribes like celebrations... everyone who I'm not talking to realizes this isn't for them, and they go so that I can make room and focus on the people I really want to work with."

• Use unsubscribes to refine your audience.
• Celebrate the clarity they bring to your list.
• Focus energy on engaged subscribers.

"It means nothing about you as a person, a business owner, or the emails that you send. The only thing unsubscribes mean is that your offer wasn't for this person at that time."

• Don't internalize unsubscribes as personal failures.
• Understand timing is crucial for clients.
• Maintain confidence in your marketing efforts.

"When you write your emails... don't write from the energy of, oh my gosh, who's going to unsubscribe?... Instead... tell yourself, I am writing for the one person who needs to hear this today."

• Avoid anxiety over audience reactions.
• Focus on delivering valuable content.
• Reduce stress and enhance authenticity.

"Subscribers are people... Maybe they want to learn from you... They're not your ideal client."

• Recognize diverse reasons people join your list.
• Tailor content to meet varied subscriber needs.
• Appreciate that not everyone will become a client.

"We're so afraid to say the wrong thing and have someone unsubscribe... We hold so tightly to our subscribers like they're ours."

• Overcoming fear allows you to communicate more authentically.
• Being bold in messaging attracts the right audience.
• Unsubscribes can refine your email list quality.

"As I'm thinking about fall, it actually corresponds with letting go... I'm really feeling the pull to let things go in my business, let things go in my life."

• Simplify your approach to focus on what matters.
• Letting go opens space for new opportunities.
• Avoid overextending yourself to maximize effectiveness.

"When you write your emails... tell yourself, I am writing for the one person who needs to hear this today. I'm writing it for them anyway."

• Focus on individual connection in your messaging.
• Personalize content to resonate deeply with readers.
• Enhance authenticity and build stronger relationships.

"When you are actively selling, you are gonna have a lot of unsubscribes. When you have a funnel... You are going to have unsubscribes, and they mean nothing about you."

• Accept that unsubscribes are normal during promotions.
• Don't take unsubscribes personally; they aren't a reflection of you.
• Focus on those who engage and need your message.