'I make my email writing practice really, really special... I light a candle, I have a snack, I have my water with the crushed ice and my favorite drink... It's just sitting down to do it in a way that brings you a little bit of joy...'

• Create a comfortable and pleasant workspace.
• Incorporate enjoyable rituals into your writing routine.
• Enhance productivity by making the process fun.

'For me, wanting to write rarely comes before I write... The satisfaction or the win comes from after doing the run, and I feel like it's the same for me with writing... It comes after I write the email.'

• Begin writing even if you don't feel motivated.
• Understand that progress can inspire motivation.
• Overcome inertia by taking the first step.

'Basically, you ask yourself a couple of questions. What does my reader want? Why do they not have this thing?... What happens when they do achieve it?... How does your offer help them get there?'

• Understand your audience's desires and pain points.
• Highlight the positive outcomes they can achieve.
• Position your product or service as the solution.

'Follow some kind of formula for writing emails because it helps your brain... When you're like, I don't know what to say in this email... you can follow step by step.'

• Use templates to provide a clear structure.
• Reduce overwhelm by following a proven framework.
• Ensure all important points are covered in your email.

'On that note, never... write my subject line first... Your subject line... is a sentence from in your email... Write the email first, subject line last.'

• Focus on email content before the subject line.
• Avoid wasting time on subject lines without context.
• Create more effective subject lines based on your email body.

'Instead of starting top to bottom in your email, write your call to action first... Once you know where you're going, it's like your brain can... go back to the top and you can fill in the rest.'

• Clarify your email's main goal by writing the CTA first.
• Guide the content to naturally lead to the desired action.
• Improve writing efficiency by knowing your destination.

'Set a timer for however long you have... And allow yourself to just write... because what you're doing is you're getting the messy first draft out... You cannot edit a blank page.'

• Use timed freewriting to bypass perfectionism.
• Embrace the messy first draft as a step forward.
• Editing is easier once words are on the page.

'The first thing that I do sometimes when I can't get the email out and I have to get the email out, my tried and true, the first thing I do is go pen to paper... If you love to speak, turn on the voice note or the voice recorder app on your phone... and walk and talk out what you want to say in your email.'

• Switch to handwriting to stimulate your creativity.
• Use voice notes to capture your thoughts when writing feels hard.
• Changing the medium can help overcome writing blocks.

'When you're struggling thinking, I have to write this email, take a step back and ask yourself, do you really have to write it? Do you really have to write it right now? Or is that some kind of like arbitrary pressure rule that you put onto yourself?'

• Evaluate the true urgency of writing each email.
• Avoid unnecessary stress by challenging self-imposed deadlines.
• Allow flexibility in your schedule for better content creation.

'I'm sharing this with you because if you also feel this way, it is normal. I want you to know it's super, super normal, and I think it is a major myth in the world that you have to feel this big inspiration, creative motivation, whatever you want to call it, to write really great emails and really great marketing content for your business because it's simply not true.'

• Feeling unmotivated is normal; don't let it hinder your email writing.
• Great emails can be written without waiting for inspiration.
• Pushing through can enhance productivity and results.