Sending emails that people want reduces spam complaints and keeps your account in good standing with your ESP.

I teach you how to send emails that people actually want to open, reply, buy from, so your list stays healthy and you never even have to worry about this in the first place.

Takeaway: • Craft engaging, valuable email content. • Reduce spam complaints by meeting your audience's needs. • Maintain a positive reputation with your ESP.

Depending only on your ESP without backups can leave you vulnerable to losing your contacts if issues arise.

Every once in a while... your email service provider can tell you, hey, we don't want your business anymore.

Takeaway: • ESPs can change policies or terminate accounts. • Having backups ensures you're not solely dependent on one provider. • Protect your business by controlling your data.

Backing up your email list is quick and easy; it only takes a few minutes and minimal effort.

If you've never downloaded your email list, you could do that today, right now, in a few minutes... it's not a big deal.

Takeaway: • Downloading your list is a simple process anyone can do. • No technical expertise is required. • Regular backups are achievable even with a busy schedule.

After downloading, store your email list backup securely and set up a recurring reminder to repeat the process.

Put it in your Google Drive or whatever, and call it a day... make sure in your calendar again, you create a recurring task.

Takeaway: • Store backups in a secure and accessible location. • Regular backups ensure data is up-to-date. • A scheduled process prevents oversight.

By growing your list ethically and sending engaging content, you reduce the risk of account closures due to spam complaints.

If you want to grow your list in a way that people don't mark you as spam... I teach you how to grow your list ethically.

Takeaway: • Focus on ethical list-building strategies. • Send emails that recipients want to open and engage with. • Maintain a healthy list to avoid ESP issues.

Email marketing gives you ownership over your audience, unlike social media platforms that can shut down your content without warning.

Unlike on social media, where they could shut down your content and your platform any second... email marketing is like the one thing you own.

Takeaway: • Email lists provide control over your communication channels. • Relying solely on social media platforms is risky. • Building an email list secures your connection with your audience.

Downloading your email list is simple and can be done within minutes from your email service provider's dashboard.

You should be able to go into your email service provider... I know in kit, it says like bulk action, I can export them... I name it, you know, like December 2024.

Takeaway: • Navigate to your ESP's subscriber list to export contacts. • Save the exported file with a clear name and date. • Store it securely for easy access when needed.

Not backing up your email list can lead to losing access to your contacts if your email service provider shuts down your account unexpectedly.

They shut down her account... she was able to recover the email list... but that was a month of having to jump through hoops.

Takeaway: • You risk losing access to your contacts if your ESP terminates your account. • Recovering your list after account closure can be time-consuming. • Proactively backing up saves you from potential disruptions.

Scheduling a recurring task to download your email list once a year keeps your contacts safe without becoming burdensome.

Once a year, put it in your calendar... create a recurring task once a year to download your email list, then put it in your Google Drive.

Takeaway: • Set a yearly reminder to back up your email list. • Store the backup securely on platforms like Google Drive. • Keep your backup process simple and manageable.

Backing up your email list is crucial to protect your business from unexpected account closures by your email service provider.

Email marketing is like the one thing you own, right?... but every once in a while... your email service provider can tell you, hey, we don't want your business anymore.

Takeaway: • Regularly download and back up your email list to safeguard your contacts. • Set an annual reminder to ensure you always have a copy of your list. • Be prepared for unexpected situations with your email service provider.