Sharing upcoming products exclusively via email creates a sense of urgency and special access among your followers.

'I do this a lot during Black Friday. I say, hey, you know, I've got this annual pass coming. If you join the list, you're going to get all the details about it, and you're going to be the first to be notified.'

Takeaway:

• Offering early access motivates sign-ups.
• Pre-launch emails can boost initial sales upon release.
• Creates excitement and a loyal customer base.

Quizzes entice users to engage with your content, filtering in those genuinely interested and likely to convert.

'That way you're getting people that are interested, right? It's not just everyone. It's those really warm leads. So quizzes are a great way to get people off of social media and onto your email list.'

Takeaway:

• Quizzes qualify leads based on their interests.
• They increase engagement through interactive content.
• Collecting emails through quizzes grows your list strategically.

Email provides a direct line of communication, allowing you to nurture relationships without relying on social media algorithms.

'So if you have this engaged following, you can tell them, you know, actually, I give my most awesome, amazing tips, tricks, pictures, whatever you're offering, right? Over on my email list.'

Takeaway:

• Email ensures your messages reach your audience directly.
• You own your email list, unlike social media platforms.
• Emails can be more personalized and targeted.

Joining an email marketing community provides resources and support to effectively engage your subscribers.

'Now, if you're ready to really take your list building seriously and start emailing... I'd love for you to join email marketing membership... I'll send you an email every single week that you can take and make your own.'

Takeaway:

• Access to ready-made content simplifies email marketing.
• Learning from experts enhances your strategies.
• Regular communication keeps your subscribers engaged.

Consistently applying strategies like giveaways and exclusives ensures steady growth and maintains audience interest.

'So these are 5 ways to grow your email list, getting those people off of social media and onto your email list... Again. Monthly giveaways, contests, quizzes, email exclusivity and product pre-launch.'

Takeaway:

• Regular efforts lead to sustained list growth.
• Diverse strategies can appeal to different audience segments.
• Recapping reinforces the strategies and encourages implementation.

Announcing a product pre-launch exclusively to your email subscribers creates buzz and urgency, encouraging sign-ups from social media followers.

'When you are launching a product... get people on your list. Hey, I'm going to be launching XYZ... Get all the info by joining the list... social media is great for buzz, and this kind of carries that buzz over to your email list.'

Takeaway:

• Use upcoming products to attract interested subscribers.
• Create exclusivity by sharing details only via email.
• Capitalize on social media buzz to grow your email list.

Providing exclusive content via email encourages your most engaged followers to subscribe, strengthening your relationship with your audience.

'Actually, I give my most awesome, amazing tips, tricks, pictures, whatever you're offering, right? Over on my email list... move over there and your super fans, your engaged people definitely will.'

Takeaway:

• Highlight exclusive value to entice followers to join your email list.
• Create a sense of community and intimacy through email.
• Leverage engaged followers to boost email engagement rates.

Quizzes are interactive tools that intrigue social media users, motivating them to provide their email in exchange for personalized results.

'I find social media, people when they're on social media, for some reason, they just turn into big giant quiz lovers... You know, promote a quiz... Take this quiz, right? So you create the quiz, and they, you know, enter their email to get the results.'

Takeaway:

• Quizzes engage users and encourage email signups for results.
• They help you segment your audience based on interests.
• Quizzes attract warm leads genuinely interested in your content.

Contests can engage your audience deeply, prompting them to join your email list for a chance to win and interact with your brand on a higher level.

'Create some sort of contest... For example, I might do a contest where... someone's going to get a free year into my membership, but they have to do XYZ... the best welcome sequence is going to win that year in the membership.'

Takeaway:

• Design contests that require email signup, boosting your subscriber count.
• Offer prizes relevant to your ideal customer to attract quality leads.
• Encourage user-generated content to increase engagement.

Monthly giveaways can be a powerful incentive to encourage your social media followers to join your email list, providing value while expanding your reach.

'Number one monthly giveaways, so. This, this can be physical, it can be digital stuff. Like if I was on there, I might do a monthly giveaway of, you know, 3 free months into my email marketing membership, right? And every month I give it away.'

Takeaway:

• Regular giveaways create excitement and entice followers to subscribe.
• Offering relevant prizes ensures you attract your ideal audience.
• Consistency in giveaways keeps your community engaged and anticipates future offers.