"It also means a whole bunch of deliverability things... it really increases deliverability."

• Sending to engaged subscribers first enhances sender reputation.
• Testing helps ensure that more emails reach the inbox.
• Incorporate deliverability considerations into your testing strategy.

"If you want to go and use this GPT, here's a link for you... you'll be able to... get instant access to my subject line AI that I've been training."

• Explore AI tools trained specifically for email marketing tasks.
• Custom-trained models can provide more relevant results.
• Implement AI solutions to improve efficiency and outcomes.

"Don't write the subject line first, write the email first. So I'm not trying to squeeze the content of my email around this subject line I've come up with."

• Focus on your email content first to ensure clarity.
• Create subject lines that accurately reflect the email’s message.
• Avoid forcing content to fit a pre-written subject line.

"I duplicate the email with the winning subject line, and I'm gonna send that... to the people who've engaged in 8+ days."

• Use winning subject lines to re-engage inactive subscribers.
• Sending tested content increases the chance of regaining attention.
• Regularly attempt to re-engage inactive segments with optimized emails.

"I have 2 smart lists, 2 segments. One is Newsletter 7 days, and one is called Newsletter 8 plus Days."

• Separate your list into engaged and less engaged subscribers.
• Send initial tests to your most engaged audience.
• Tailor your sending strategy based on subscriber engagement levels.

"If there is a call to action in the email... I will have it pick the winner by click through rate. Not open rate, because what I have seen... emails that have a higher open rate have a lower click through rate."

• Base your winner on click-through rate when emails have a call to action.
• Open rates don't always correlate with engagement or conversions.
• Focus on the metric that aligns with your email’s goal.

"Then I have it, wait 4 hours. OK, I feel like that's the shortest amount of time you should really wait for an email split test."

• Allow sufficient time (e.g., 4 hours) before declaring a winner.
• Most emails are opened shortly after sending; timing affects data.
• Plan your testing schedule to accommodate optimal waiting periods.

"I go to a GPT that I've been training since I think February, something like that for months and months and months, right? And um I've been training it to beat my subject lines..."

• Utilize AI tools like GPT to generate compelling subject lines.
• Comparing AI-generated subject lines with your own can lead to better results.
• Continually train your AI model for improved suggestions.

"Other things you could test might be how does including an image or not including an image in that email affect the click through rate and of course the conversion rate of the offer."

• Experiment with elements like images to see their impact.
• Monitor click-through and conversion rates to assess effectiveness.
• Tailor your email content based on test results to maximize performance.

"Here's how I set up my AB test when I'm doing it for subject lines, I would do the same sort of setup for that kind of test with the body copy as well."

• Write your email first, then craft multiple subject lines to test.
• Send different subject lines to small segments of your list to determine the best performer.
• Use data-driven decisions to improve open rates and engagement.