Providing valuable content without immediately pitching builds trust and credibility.

"When you go and do that... there is no offer, there's no paid offer... I'll mention a small lead magnet... But the rest of it is pure content that your audience will be able to go and use."

Takeaway:

• Focus on delivering value before making any sales pitch.
• Use free lead magnets to offer additional value.
• Build trust with the audience, increasing future conversion rates.

Offering valuable lead magnets can entice your ideal audience to join your email list.

"People would come along to my page, my opt-in page... and they would put the name and email address in. So now they're on my email list... I would basically, the way, the way I got the traffic to the lead magnet... So I was already doing this sort of influencer dropping in being helpful thing way before it was cool or fashionable."

Takeaway:

• Develop lead magnets that solve a problem or offer value.
• Promote your lead magnet in relevant communities.
• Use it as a tool to build your email list consistently.

Finding and engaging where your audience already is can jumpstart your email list growth.

"I really think you need to go to whoever or wherever your audience is already hanging out... Go in there and be helpful... So that's one of the first things I would do."

Takeaway:

• Identify platforms and communities where your target audience gathers.
• Engage authentically and provide value.
• Use these platforms to direct interested individuals to your email list.

Curiosity can significantly increase email open rates.

"So here's this week's subject line is, what is that smell? Question mark?... And what's really, really curious about it that gets so many opens is we don't know if the smell is a good smell or a bad smell."

Takeaway:

• Create subject lines that pique curiosity.
• Use ambiguous phrases that compel the reader to find out more.
• Test subject lines to see which ones generate higher open rates.

Borrowing credibility from trusted hosts can warm up new audiences to your message.

"That leader... introduces you as... the world's leading expert on email marketing... That is them endorsing you. They just put you on a pedestal too and you get to borrow some of their credibility."

Takeaway:

• Use host introductions to establish authority quickly.
• Benefit from the trust the audience has in the host.
• Provide value to build your own credibility with the audience.

Tailoring your approach when speaking to different audiences can increase your acceptance rates.

"From now on when you communicate and when you're reaching out with people... I would offer two options. I can either do it as, hey, it's completely free... or I've got another version where it's great value content and then there's an offer at the end and I'll pay you a commission fee."

Takeaway:

• Offer flexibility to hosts: with or without a selling offer.
• Recognize that some hosts may prefer a commissionable offer.
• Increase your opportunities by accommodating host preferences.

Engaging in forums where your audience hangs out can drive organic traffic to your email list.

"Rather than like going in there pitching people... I was just able to go into these discussions on this forum and be helpful to people... and it would say, oh, I've got this free trick. Do you want to go learn it, go get it for free."

Takeaway:

• Participate actively in forums relevant to your niche.
• Be genuinely helpful without direct pitching.
• Utilize your profile signature to offer a valuable lead magnet.

Speaking to audiences already gathered by others can rapidly expand your reach and grow your email list.

"Find people who have already assembled your perfect clients into some places around the world... and go and speak in front of their audiences... I must have done more than 100 different trainings for different groups that brought me in thousands of email subscribers."

Takeaway:

• Identify communities where your ideal clients gather.
• Offer valuable presentations or trainings to these audiences.
• Leverage the trust between the audience and the host to build your email list.

Collaborating with influencers through online summits can exponentially grow your email list.

"I would run an online summit... I would invite them all to speak at this event, give them a 40 minute presentation slot each, have them all promote it... and then I would build the email list from that because I'm hosting the summit."

Takeaway:

• Organize an online summit featuring industry influencers.
• Encourage speakers to promote the event to their audiences.
• Build your email list by hosting and offering valuable content.

Building an email list from scratch can be challenging; viral contests can supercharge your growth.

"I built what was at the time, the biggest email list in that niche... And the way that I built that was, I used a viral contest... where people would basically encourage their friends to join my email list."

Takeaway:

• Implement viral contests to incentivize subscribers to refer friends.
• Offer valuable rewards to motivate sharing.
• Use unique referral links to track and reward referrals effectively.