'Now, of course, that does not mean I'm emailing every single person on my list every single day, you know, I'm cramming my programs down their throat. Absolutely, that is not the case.'

• Maintain communication frequency that respects your audience.
• Blend promotional content with valuable information.
• Build trust by avoiding overly aggressive sales tactics.

'Then after that, I have a couple of automations set up So anyone who joins, I think it's about 12 emails, and it goes through the basics of email marketing, like my essentials.'

• Create automated email sequences for new subscribers.
• Ensure consistent delivery of valuable content.
• Use automation to educate and engage your audience.

'I have the tripwire thing available. If someone is purchasing a course, I have bump offers Then after purchasing, typically there's an upsell offer as well.'

• Use tripwires to convert leads into customers quickly.
• Offer bump offers and upsells to increase the average order value.
• Design your sales funnel to maximize revenue opportunities.

'So that's new, so I'm working on getting a lot more SEO value, appearing in Google more and getting more traffic to my website that way. And we're also looking at Pinterest.'

• Repurpose content into blog posts to improve SEO.
• Leverage platforms like Pinterest for additional traffic.
• Enhance your online presence by optimizing for search engines.

'So for me, I have a few key pieces that make all of this work. Of course, there's my email marketing software. I use ActiveCampaign And you'll see this actually, all this tech apart from my ActiveCampaign, are lifetime offers. So there are things that I purchased once and I do not have to pay for every single month.'

• Invest in lifetime software deals to save on recurring costs.
• Choose tools that work seamlessly together.
• Simplify your tech stack to improve efficiency.

'For example, when I had released a blog a couple of weeks ago about different ways to generate sales, I have an offer there that popped up for my course everyday email sales, and it's just a little pop up, and that's a great piece of tech which I have in place.'

• Implement pop-ups to showcase relevant offers on specific pages.
• Use tools like ConvertBox for targeted promotions.
• Boost conversions by presenting timely offers to visitors.

'Then once someone has completed that, they get added to my work in progress, which is an annual automated content funnel. So this aligns with them. So at the moment, you would see that I have a bit of a sales theme going on.'

• Plan content that aligns with seasonal or monthly themes.
• Automate email sequences to maintain consistent engagement.
• Provide timely and relevant content to your subscribers.

'Then once someone joins my list either through making their first purchase or through one of those freebies, each way someone joins my email list has a unique welcome, at least the first email, perhaps 2 or 3 Then they merge together.'

• Customize welcome emails based on how subscribers join your list.
• Deliver content that aligns with their interests and needs.
• Streamline communications by merging sequences when appropriate.

'Then one of the big lead generators for me this past year has been participating in bundles or giveaways. This is where I collaborate with another creator and where I have submitted a product for free. So one of my courses, so having the courses has enabled me to be able to do this because I can pick something that's appropriate.'

• Participate in bundles or giveaways to expand your email list.
• Offer valuable products for free to attract potential customers.
• Collaborate with other creators to reach new audiences.

'So now, I also have the opportunity to try to come up with different ways to lead people into these offers. And just have that creativity each month about, okay, well, how can I try to sell the same stuff in a different way.'

• Embrace evergreen sales strategies to reduce reliance on big launches.
• Use creative approaches to present offers regularly.
• Maintain consistent sales through automated emails.