"When we talked about it... we said a lot was, it's about consent, it's not about content... If you've asked for it and you've said, yes, that's fine, you have permission to send me mail, then that's not spam."
Takeaway:"They went through at one point and they decided that they were gonna pre-check all their check boxes... And it was like, you can't just assume that."
Takeaway:"I always think of it as, you know, it really is a collaborative relationship and we treat our subscribers... as if they have agency, and we give them the respect and we give them the understanding."
Takeaway:"A lot of people hesitate because they fear they will lose volume by limiting their sending... But in fact, those unengaged users are not helpful."
Takeaway:"It's really about trying to figure out who your receptive audience is and who are the people that are going to interact in ways... that tells that machine learning filter... that they want the mail."
Takeaway:"The first thing you do is stop a lot of what you're mailing... You stop everything that you don't know is exactly wanted."
Takeaway:"I call that taking permission. You're not being given permission, you're taking permission from them, and you're taking it away and you're not giving them a choice."
Takeaway:"I would have happily stayed on their mailing list had they said, you know, no, just email me like once a week, don't email me 4 times a day... But they didn't have that preference center. And so I ended up unsubscribing."
Takeaway:"Any time you have outsourced the collection of email addresses and the collection of permission... when you put the onus and put the responsibility on that third party to collect email addresses for you, you lose all control over what kind of permission they're getting."
Takeaway:"So I'm kind of old school. Spam is unsolicited bulk email or unsolicited commercial email... If I didn't ask to get your advertisement, or I didn't get asked to get, you know, this particular mail, or I am not a customer of yours, and you send me email, that's it. It's spam."
Takeaway: