Episode summaries:
Enjoy our rich library of email marketing podcast summaries to save you time!
Empathy in Email Marketing with Kate Barrett
December 29, 2024
Explore empathy-driven email strategies with Kate Barrett of eFocus Marketing.
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How does empathy build brand loyalty?
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Why is onboarding essential in email marketing?
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How to avoid personalization pitfalls?
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What is the role of personalization in empathy?
Building Trust: Transparency in Email with Matt Stith
December 28, 2024
Matt Stith of Spamhaus shares insights on transparency and trust in the email industry.
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How is Spamhaus increasing transparency and community engagement?
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Why is ignorance not a defense in email marketing compliance?
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Why is focusing on email list quality more important than size?
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How can accidental spam reports affect your email marketing?
Harness Year-End Emotions for Bold Growth
December 28, 2024
Transform year-end frustration into bold action with reframing strategies and intentional goal-setting for 2025.
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Visualizing Sales Opportunities for Better Prospecting
December 27, 2024
Master outbound sales with strategies, trust-building, and a unique tool to identify your best prospects effectively.
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How to Move Cold Prospects Closer to Conversion?
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Why Visualize Prospects as a Bull's-eye?
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How to Identify Prospects with Pain Points?
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How to Leverage Past Clients in Email Campaigns?
Boost Email Engagement with GIF Marketing Strategies
December 27, 2024
Learn to use GIFs in emails to enhance engagement, improve click rates, and ensure deliverability while avoiding common pitfalls.
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How do animated GIFs help showcase products?
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Should you use animated GIFs in professional emails?
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Do GIFs impact email deliverability?
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How to personalize GIFs in emails?
EFT Tapping: Recharge Goals with Jacqui Acree
December 27, 2024
Explore EFT tapping to reframe goals, process emotions, and foster clarity with expert Jacqui Acree.
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Why acknowledge emotions in marketing?
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How to use tapping to enhance marketing?
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Why embrace the cyclical nature of marketing?
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How to set realistic marketing expectations?
10 Innovative Retention Strategies Demystified
December 26, 2024
Explore organic tactics, memberships, and top brand strategies for customer retention without relying on email or SMS.
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Surprise and delight: strategy?
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How to educate your customers?
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Importance of customer convenience?
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Benefits of loyalty programs?
Handling Snarky Replies with Professional Confidence
December 26, 2024
Learn to respond to negative or insulting emails professionally as email activity increases.
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Why set boundaries with email subscribers?
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How to maintain professionalism in challenging emails?
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Why use clarifying instead of defensive responses?
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Can you turn negative customers into advocates?
Simple Email Strategy to Find Clients
December 26, 2024
Learn a practical email strategy to connect with clients effectively and boost your outreach results.
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Can simple strategies make a big impact?
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How does proactive outreach help introverted prospects?
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Is it kind to say hi first?
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How does personal outreach compare to in-store service?
3 Must-Do End of Year Tasks
December 25, 2024
Essential email marketing checks for performance, deliverability, and planning.
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How to set up conversion tracking for emails?
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How to interpret drops in engagement metrics?
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How often should you review email deliverability?
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Why is sender reputation important?
