She became certified as a life coach... and was looking for ways to grow her business... she decided to try email marketing.

• Showcase your expertise to build trust.
• Certifications differentiate you from competitors.
• Emails effectively communicate qualifications.

She has been very health conscious for a very long time... she started running... has amassed over 70 medals... it was a way for her to continue to focus on her own personal health.

• Health stories inspire and motivate readers.
• Sharing achievements builds credibility.
• Personal experiences make content relatable.

Her practice revolves around helping women over 50 stay fit... her clients love how she helps them lose weight and stay fit without drugs or counting calories.

• Targeted content appeals to specific needs.
• Addressing pain points increases engagement.
• Niche marketing creates loyal customers.

Now she's got a very modest list — it's a few hundred people — and... that has generated some great business for her.

• Don't be discouraged by a small audience.
• Effective engagement grows your business.
• Quality over quantity in subscriber lists.

She had been a personal trainer helping women over 50 to stay fit, became certified as a life coach... and was looking for ways to grow her business... she decided to try email marketing.

• Email marketing is a valuable tool for expansion.
• Highlight expertise through email content.
• Proactive marketing attracts new clients.

She did an amazing job of raising 3 great sons, and when the oldest of the three went off to college, she needed something to distract herself, so she started running. And to date has amassed over 70 medals.

• Sharing personal journeys humanizes your brand.
• Authentic stories engage readers emotionally.
• Relatable content builds trust with your audience.

She has done an amazing job of learning how to keep her emails personal, friendly, focused, and short.

• Concise emails respect readers' time.
• Clear focus improves message comprehension.
• Brevity can lead to higher engagement rates.

Take this as an example of no matter where you are in your business, it's never too early to get started.

• Early adoption of email marketing accelerates growth.
• Begin engaging your audience regardless of list size.
• Consistent communication builds long-term relationships.

She has done an amazing job of learning how to keep her emails personal, friendly, focused, and short. And that has generated some great business for her.

• Personal tone in emails fosters stronger connections.
• Short, focused messages enhance engagement.
• Tailoring content to your audience improves results.

Now she's got a very modest list — it's a few hundred people — and she has done an amazing job of learning how to keep her emails personal, friendly, focused, and short. And that has generated some great business for her.

• Even a small list can lead to great results when emails are engaging.
• Personalization and brevity in emails can enhance effectiveness.
• Focus on quality content over list size.