Without regular communication, clients may forget about you and turn to competitors when they need services.

"Because I wind up seeing other people who do what they do and they all do a really good job, I will typically just talk to the one that I see at the event that is closest to the time where I really need the work done."

Takeaway:

• Regular emails prevent clients from forgetting your business.
• Staying engaged reduces the chance of clients choosing competitors.
• Timely communication ensures you are the preferred choice.

Continually hunting for new clients is more costly than doing more business with existing ones.

"Now those who know a little bit about marketing and those who own a business realize it costs a lot more to keep looking for new clients than to do more business with existing clients."

Takeaway:

• Retaining customers saves marketing costs.
• Existing clients are more likely to purchase again.
• Focus on customer loyalty to improve profitability.

Emails don't always have to be sales pitches; they can provide value and keep clients engaged.

"Send an occasional email reminding them that you're out there and not an email that's always selling, selling, selling. But simply reminders on why your service is so valuable and what they may lose if they don't take advantage of that service."

Takeaway:

• Use emails to educate and inform, not just to sell.
• Highlight the value of your services to clients.
• Encourage engagement by providing useful content.

Staying top-of-mind ensures that when clients need your service, they think of you first.

"Well, the reason for that is that if I decide that I need pressure washing done, whoever comes to mind first is the one who typically winds up getting the business."

Takeaway:

• Being the first provider a client thinks of can secure you the business.
• Email reminders help keep your brand in clients' minds.
• Regular communication can prevent clients from turning to competitors.

Retaining existing customers is more cost-effective than constantly seeking new ones, and email marketing is a key tool to keep customers engaged.

"It's easy for you to send an email out periodically to remind people that you're out there so they don't go looking for someone else to do what you do. Send an email out periodically and you won't have to continually be looking for new clients."

Takeaway:

• Regular email communication keeps you top-of-mind with clients.
• Sending occasional emails can increase customer loyalty and repeat business.
• It's more efficient to nurture existing relationships than to always hunt for new customers.