Clearly communicating what subscribers will receive reduces hesitation and increases sign-up rates.

'In order to curb the risks, you want to set expectations about what and how often you'll be sending when you ask them to sign up.'

Takeaway:

• Specify what content subscribers can expect from emails.
• Let them know how frequently they'll hear from the sender.
• Transparency increases trust and encourages more people to subscribe.

Maintaining a healthy and up-to-date email list is crucial for continued marketing success.

'Remember, it is so important to continue to grow your list because 30% of email addresses go bad every year, and the more email addresses you have, the more likely you are to convert some of your subscribers into lifelong customers.'

Takeaway:

• Email lists degrade by about 30% annually due to address changes and churn.
• Regularly growing the list ensures sustained outreach capabilities.
• Larger, active lists enhance opportunities for engagement and sales.

Utilizing modern technology and platforms can expand reach and attract more subscribers.

'Don't be afraid to use QR codes. I've been using them quite a bit lately, and they seem to be a quick and easy way for people to join your list. Also remember to use social media.'

Takeaway:

• Incorporate QR codes on print materials for easy sign-ups.
• Share sign-up links on social media profiles and posts.
• Use social media advertising to target and attract new subscribers.

Offering value and addressing subscriber needs can effectively grow the email list.

'There are so many ways that you can offer value to get people to join your list. You want to entice them.'

Takeaway:

• Offer incentives like discounts, promotions, or exclusive content.
• Create compelling calls to action that highlight the benefits of signing up.
• Use lead magnets such as ebooks, guides, or special offers.

Building relationships with subscribers leads to increased trust and long-term customer loyalty.

'Email marketing is really about cultivating a relationship. If someone is signing up for your list, they're signing up because they understand that you're going to provide something of value to them over the course of that relationship with them.'

Takeaway:

• Provide consistent value to subscribers to build trust.
• Avoid being overly sales-focused; focus on relationship-building.
• Nurture subscribers over time to encourage loyalty and engagement.

Addressing potential objections and simplifying the sign-up process can increase email list growth.

'In order to entice people to sign up, you need to keep a few things in mind. First, they're probably going to have some objections, so you need to remove those risks upfront, make it super easy for them to complete the signup process.'

Takeaway:

• Set clear expectations about the emails' content and frequency.
• Assure subscribers their privacy is respected and they can opt out anytime.
• Keep sign-up forms simple to encourage completion.

Diversifying list growth strategies across different channels ensures reaching more potential subscribers.

'There are three buckets or categories of ways that you can grow your mailing list and different ways within which to ask people to sign up. Just remember to be sure to get your contacts' permission before you mail to them.'

Takeaway:

• Use in-person interactions to encourage sign-ups.
• Leverage print materials like signage, business cards, and flyers.
• Utilize online methods such as website forms and social media.

Ensuring permission to email contacts respects their privacy and improves email marketing effectiveness.

'These are all very common reactions to getting the email that you didn't sign up for, and all the more reason to make sure that you have permission when you're adding people to your mailing list. Getting permission from your email subscribers, number one, shows them respect for their privacy.'

Takeaway:

• Always obtain permission before adding contacts to the email list.
• Respecting subscribers' privacy builds trust and reduces unsubscribes.
• Permission-based lists lead to better engagement and deliverability.

Calculating the value of an email list helps marketers understand the potential revenue it can generate, emphasizing the importance of growing the list.

'Now, a few years ago, I came across this formula, which helps to approximate the value of your list. So if you were to take out a sheet of paper and just write down 3 lines on that sheet of paper, the top line will be the size of your mailing list, the second line will be your average sale, and the third will be your list size times your average sale. And if you take the two of those together, that will come up with an approximation on the value of your list.'

Takeaway:

• Multiply the list size by the average sale to estimate the list's potential value.
• Growing the email list can significantly increase potential revenue.
• Regular communication with the list can help convert subscribers into customers.

Understanding the ROI of email marketing can help marketers allocate their marketing budget more effectively.

'For every $1 you spend on email marketing, on average, your expected return is $42. $42 to 1 return on your money. Now, I don't know about you. 42 to 1 is a pretty good return. I wish my stock portfolio would do that. By comparison, pay per click advertising... only yields $2 for every $1 you spend.'

Takeaway:

• Email marketing offers a significantly higher ROI than pay-per-click advertising.
• Allocating more budget to email marketing can boost overall marketing effectiveness.
• Consider reevaluating current marketing strategies to focus on high-return channels like email.