Effective email marketing turns engagement into revenue through strategic calls to action.

\"Those are the kinds of calls to action that are going to put dollars in your pocket. So make sure they're easy to find, get them to open it, get them to take action and the rest is money in the bank.\"

Takeaway:

• Craft CTAs that directly contribute to your business goals.
• Focus on actions that lead to sales or conversions.
• Simplify the path from email to purchase.

Placement of your call to action can significantly impact your email's conversion rates.

\"They shouldn't have to scroll in order to see what it is you want them to do, keep it above the scroll.\"

Takeaway:

• Position your main CTA where it's immediately visible upon opening.
• Optimize your email layout for different devices and screen sizes.
• Test your emails to ensure CTAs are visible without scrolling.

Knowing what actions to prompt can enhance your email's effectiveness and drive desired outcomes.

\"So what are strong calls to action? Have them click to read an article, schedule a consultation, download a flyer, watch a video, go to your website, connect with you on social media, respond to a poll, take a survey, forward your email to a friend or register for an upcoming event.\"

Takeaway:

• Diversify your CTAs to suit your campaign goals.
• Encourage engagement by offering valuable actions.
• Tailor CTAs to your audience's interests and needs.

A strong call to action (CTA) is essential for driving engagement and conversions in email marketing.

\"Make that CTA or call to action easy to spot in the email, use buttons or text links or both and keep it above the scroll.\"

Takeaway:

• Use clear and prominent buttons or links for your CTAs.
• Position CTAs above the scroll so recipients see them immediately.
• Combine visual elements to draw attention to the action you want them to take.

First impressions can make or break your email marketing campaigns. The initial glance determines if your email gets read or deleted.

\"When someone opens up your email, that first impression is gonna make a difference, they'll give it a two second glance and then they'll either read it or they'll delete it. So what they see is going to determine what they do next.\"

Takeaway:

• Ensure your email design grabs attention immediately.
• Place important content and CTAs prominently.
• Use compelling subject lines and preview text to entice opens.