Believing you have no competition is a naive mindset. Acknowledging the existence of substitutes underscores the need for proactive marketing.

"So sure, you'll hear things like we have no competitors from some people, but that's pretty naive. That really is a naive way of thinking because unless you have something totally unique that's never been invented before and nobody has ever copied, you're not unique."

Takeaway:

• Understand that all businesses face competition in some form.
• Proactively market your unique value to stand out.
• Use email marketing to highlight what sets your product or service apart.

Marketing doesn't have to be complicated. Sending short, regular emails can effectively keep your customers thinking about your business.

"It can be really simple. It can be a short email that goes out every week, every month, if it has to be that delayed, but just keep your name and your product or service top of mind."

Takeaway:

• Implement a straightforward email marketing strategy to stay connected with your audience.
• Even brief emails sent regularly can make a significant impact.
• Consistency in communication reinforces your brand's presence.

Keeping your business visible is vital in today's competitive market. Since every product or service can be replaced, consistent email marketing helps you stay top-of-mind with your audience.

"Unless your product or service is totally irreplaceable and there are no substitutes for what you offer, you need to market your business, otherwise you'll be forgotten. Well, this is also a fact. I don't know of any products or services that have no substitute."

Takeaway:

• Recognize that all products have substitutes, so marketing is essential.
• Use regular email campaigns to maintain visibility and customer engagement.
• Simple, consistent emails can effectively keep your brand top-of-mind.