Opening: Ensuring our emails don't resemble scams is vital for deliverability and subscriber trust.

Quote:

'Their advice is very simple... if you want to look like a good actor, it's very simple, don't look like a scammer.'

Takeaway:
• Avoid tactics that resemble scam behaviors.
• Follow best practices in email design and content.
• Regularly review and update strategies to align with industry standards.

Opening: Anticipating the evolution of scam emails helps marketers prepare and adapt their strategies.

Quote:

'I think technology is moving so quickly... it is going to be hard for us to keep up with all of the new ways... scammers are going to try to gain access to our information.'

Takeaway:
• Scammers will continue to evolve their tactics with technology.
• Marketers must stay informed and agile in their strategies.
• Collaborating across the industry can help combat scam threats.

Opening: Educating subscribers about scams can empower them and build stronger brand relationships.

Quote:

'I think too. Educating our audiences. It seems so simple, but it's crucial... you need to make sure that you are telling your subscribers about these potential red flags.'

Takeaway:
• Provide subscribers with information on how to recognize scams.
• Communicate clearly about what legitimate communications look like.
• Education fosters trust and reduces the risk of subscribers falling for scams.

Opening: Implementing email authentication protocols is essential to protect brand reputation and subscriber trust.

Quote:

'If you're a scammer, you can mimic a legitimate friendly from name... but it would take much more than that to be able to take over a domain or IP... the one way that you can try to defend yourself and your customers is through... authentication.'

Takeaway:
• Email authentication prevents scammers from spoofing your brand.
• Implementing SPF, DKIM, and DMARC enhances email security.
• Authentication helps ensure emails reach the inbox and are trusted.

Opening: Personalization is a key strategy to build trust and differentiate legitimate emails from scams.

Quote:

'We're personalizing... whenever content is vague... you're so often addressed as sir or madam... there's some level of personalization... we want to form that one-on-one connection.'

Takeaway:
• Personalized emails are less likely to be mistaken for scams.
• Using subscribers' names and relevant content increases trust.
• Personalization enhances engagement and campaign performance.

Opening: Understanding how scammers exploit email systems helps marketers to reinforce their own practices.

Quote:

'Scammers have learned that... when emails are recovered from the junk folder and put back into the inbox are a very good thing... they operate armies of bots... automatically hitting the not spam notification to put them back into the inbox, make them look like much better senders.'

Takeaway:
• Scammers use bots to manipulate 'not spam' signals.
• Marketers should focus on genuine engagement to maintain deliverability.
• Monitoring for unusual activity can help detect and prevent such tactics.

Opening: Knowing about new scamming techniques like subscription bombing can help marketers protect their brands and subscribers.

Quote:

'There's a new scamming technique called subscription bombing... they set off their bots to take those email addresses that they've hacked, and they sign up for literally hundreds of different programs... the intent is to make sure you don't see the legitimate email from the businesses that have just been hacked.'

Takeaway:
• Subscription bombing floods inboxes to hide critical communications.
• Marketers should monitor sign-up patterns and implement CAPTCHA to prevent bots.
• Being proactive helps safeguard subscribers and maintain trust.

Opening: With AI advancements, phishing emails are becoming more sophisticated, posing challenges for legitimate email marketers.

Quote:

'There's been a ton of news recently about the impact of AI technology, like ChatGPT, on email scams, making it much easier for scammers to send more convincing phishing emails.'

Takeaway:
• AI allows scammers to create more convincing emails, raising the bar for marketers.
• Marketers need to enhance personalization and authenticity to stand out.
• Staying informed about AI developments helps in adapting email strategies.

Opening: Recognizing scam tactics can help us protect our subscribers and improve email campaign effectiveness.

Quote:

'And it's very, very clever, because if you think about it, if you're the scammer, it's not just getting people to open your emails. You're trying to get them to engage... The spelling and grammar, it's a weeding device... the ones who still respond... that's the low hanging fruit.'

Takeaway:
• Scammers intentionally use poor grammar to filter potential victims.
• Understanding these tactics can help marketers avoid resembling scams.
• Ensuring professional communication builds trust with subscribers.

Opening: Understanding the impact of scams on email marketing is crucial to maintaining trust and engagement with our audience.

Quote:

'They reduce the trust and confidence in legitimate email communication. Meaning declining engagement, reduced performance...'

Takeaway:
• Scams lead to declining engagement with legitimate emails.
• Marketers need to work on rebuilding trust with their subscribers.
• Awareness of scam impacts helps in tailoring strategies to maintain performance.