Even at a low price point, a membership can generate significant revenue with enough volume.

'It's $9 a month and in 2024, it made over $600,000... We have over 4000 members, and I don't see it stopping.'

Takeaway:

• Low-cost memberships can attract a high volume of subscribers.
• Focus on providing consistent value to retain and grow membership.
• Price isn't always the barrier; value and volume can drive profitability.

Sharing testimonials and feedback can enhance credibility and engagement.

'People would reply to them... They started talking about them in my Facebook group... What really stuck with me is new readers started to reply, started to engage.'

Takeaway:

• Encourage and showcase reader feedback to build community.
• Use positive responses to reinforce your strategies.
• Social proof can attract new subscribers and increase engagement.

The sender's name can be more important than the subject line in getting emails opened.

'I always tell people like focus more on the from line... If they can see your name pop up, it doesn't really matter what the subject line is.'

Takeaway:

• Build brand recognition so subscribers look forward to your emails.
• Consistency in the 'from' line increases familiarity and trust.
• A strong sender reputation can boost open rates regardless of subject lines.

Building strong relationships and providing value can lead to high conversion rates.

'I got really good at email, and I had this crazy conversion rate for my first digital course. 141 people on the waitlist, 141 people sold by cart close.'

Takeaway:

• Nurture your email list to build trust and anticipation.
• Create targeted offers that directly address your audience's needs.
• A well-engaged waitlist can lead to impressive conversion rates.

Batching emails can free up your time and keep your audience engaged even when you're away.

'I had batched all my emails, like in March through August. So I hadn't even written an email in months and months... And when I came back, I was feeling like I need to get excited about email again.'

Takeaway:

• Batch writing emails ensures consistent communication with your audience.
• Planning ahead allows you to take breaks without losing engagement.
• Returning refreshed can inspire new strategies to re-engage subscribers.

Positioning yourself as a leader with a clear plan can increase subscriber loyalty.

'I'm gonna stick with her because she's got a plan and I don't. Right? And so like, I'm just gonna backpack off her... Let's make a plan together. In fact, I'm gonna get behind you and push you towards July, August, September.'

Takeaway:

• Share your plan with subscribers to provide guidance and build trust.
• Establish yourself as a thought leader to encourage followers to stay engaged.
• Helping your audience feel supported increases retention and loyalty.

Your email signature is valuable real estate that can enhance engagement and sales.

'I know a lot of people use the super signature... I realized like, OK, that is wasted real estate. What if I put that in the footer of the site, and even for non-members saying, hey, this is what's coming up.'

Takeaway:

• Use your email signature to highlight upcoming content or offers.
• Provide links to waitlists or sign-ups directly in your email footer.
• Keep subscribers informed and anticipate upcoming releases.

Demonstrating a clear roadmap to your audience can boost engagement and trust.

'And so now I'm using that footer, that super signature of, hey, this is what's coming. January, February, March, you know, and every month, it'll change... So people can, you know, join when they're ready... People don't buy when you sell, they buy when they're ready.'

Takeaway:

• Include upcoming events or offers in your emails to inform and engage your audience.
• Showcasing a plan positions you as a leader and builds trust with subscribers.
• Providing a roadmap encourages subscribers to stick around and participate when ready.

Subject lines play a crucial role in getting your emails opened. Trying new approaches can reignite engagement with your subscribers.

'And I went to write an email and it got, it made me so excited to write emails again. I was like, what if I just did one word subject lines for the rest of the year? And honestly, my open rates started increasing, my reply rates... People, oh my gosh, the subject line was so great, it caught my attention...'

Takeaway:

• Experimenting with one-word subject lines can make your emails stand out in crowded inboxes.
• Short, intriguing subject lines can increase open rates and encourage reader engagement.
• Refreshing your email strategy can re-energize both you and your subscribers.