"But if you do them in phases, because one of the trickiest things is changing task and having to change the type of thinking and activity that you're doing, going from a creative task to an analytical task to a practical task. All these things require different parts of your brain to be engaged and you to work in a different way. So that's why I like to think of it. All in these 4 phases..."
Takeaway:"And being an introvert and working with introverts, this is a key thing when I work with my clients because We have to be conscious of when we are expending certain types of energy and be very clear on when we're gonna work our best at certain jobs. So when you break them down in this way, it just makes things so much easier."
Takeaway:"This one is tap dancing Christian Doodles. [...] So this is a really simple technique, what I did in the email. [...] I was telling the stories about 3 clients. [...] So I just took 3 unrelated ideas and jammed them together into what sounds like a crazy concept [...] and putting them together, it makes people go, what on earth is he doing or talking about? And it really makes people wanna open that email."
Takeaway:"We thought we couldn't leave you on this episode without giving you some prompts of ideas of email ideas and email hooks to use when you're batching stuff... So we have 5 that we've come up with for this, and the first one is to focus on the problems that you are trying to solve with your services [...] Then the second thing is what I call the problems of those problems [...] The next idea is to introduce your unique solution [...] Number 5 is proof. And that could be stats, testimonials, stories, and your own story as well"
Takeaway:"Yeah, yeah, absolutely, and just finding that time, you know, like you do your best writing in the morning, that's the way I do, then do it in the morning. If you do it better late at night, do it late at night [...] pick the time that's right for each of these things. That's what's really nice about using different parts of your brain and doing these different tasks at different times."
Takeaway:"What's really nice now is the 3rd stage of actually writing the emails is just expressing the idea. You're not generating ideas, you've already generated ideas. You now get to sit in your writer's chair [...] and be the writer and express the idea, and you can't get lost. You can't end up going off topic, cause all you're gonna do is write about that idea."
Takeaway:"Second step, then. That is idea generation. We're breaking this down into 4 different things because they're such different mentalities and they take different kinds of focus. So when you're in the idea generation phase, it's completely different to what comes next, which is writing [...] It's really being able to focus on. Coming up with the ideas around what you're going to write in your emails, what you're going to put in them, and starting with that part."
Takeaway:"And I think one of the first things to do is to create a framework of prompts to help you, and people think of prompts now being an AI thing used for Jack JBT. I don't mean that at all. I mean a framework of prompts to prompt your brain to think of the types of emails that you wanna send. I mean, you're the framework queen. You think in frameworks, you teach frameworks, you teach people how to framework their thinking. This is your thing, really."
Takeaway:"So that's why I like to think of it. All in these 4 phases, and the first phase is what we call the plan phase [...] The second step then, That is idea generation [...] The 3rd stage of actually writing the emails... The final phase then, the 4th and final phase... is building it out in your platform."
Takeaway:"What are some really creative ways that you can batch a whole bunch of emails really, really quickly without pulling your hair out and without going absolutely mad. That's what we're gonna talk about today."
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