'You know well and truly that email marketing is where it is at, and that you should be sending emails on a regular basis. And if you aren't, you are literally leaving money on the table.'

• Regular emails keep your brand top-of-mind for subscribers.
• Consistency increases engagement and potential sales.
• Avoid missed opportunities by maintaining a steady email schedule.

'So you combine this question with your content plan and you will have a very powerful and strategic email setup that... you can see the purpose of.'

• Aligning intention with content ensures each email has a clear purpose.
• A strategic plan increases consistency and effectiveness.
• Understanding email purpose enhances motivation to send them.

'So now, hopefully, you're seeing why it's so important to ask this question before every email. What do I want my subscriber to do as a result of this email? And that's where you start.'

• Define the desired subscriber action before crafting your email.
• Align content with campaign objectives through clear intention.
• Starting with intention leads to more impactful messages.

'From a technical point of view, engagement is the most important thing for your email deliverability and whether your emails go to your inbox versus spam, etc.'

• Engagement affects email deliverability and inbox placement.
• Encourage interaction to signal content relevance to providers.
• Focus on strategies that boost engagement for better performance.

'What I want to share about is how to resolve that conflict between sending content to your audience... and selling... And that secret is intention.'

• Align informative content with your sales goals using intention.
• Provide value while subtly guiding subscribers toward purchasing.
• Plan emails that serve both reader interests and business objectives.

'If you're running a promotion... you don't want to just start with going straight to the sale after not talking to people... Instead, you want to start at that awareness piece... Then start boosting that engagement... and then you can go into the sale where people are already in that mindset about, yes, you are someone I want to work with.'

• Build awareness to introduce subscribers to your offerings.
• Boost engagement to foster relationships and interest.
• Progressing naturally to sales leads to more receptive customers.

'We also want to make sure we include on a regular basis, highly engagement-focused emails... These are emails that are sent with the intention of getting your subscribers to pretty much either click or reply... The idea here is we just want to send something out that gets people doing something.'

• Regularly send emails designed to prompt clicks or replies.
• Use engagement-focused content to encourage interaction.
• Incorporate strategies that motivate action to boost engagement rates.

'But from a technical point of view, engagement is the most important thing for your email deliverability and whether your emails go to your inbox versus spam, etc. So we always want to provide opportunities for people to engage in your emails.'

• Encourage clicks and replies to improve inbox placement.
• Regular engagement signals email providers that your content is valued.
• Craft emails that promote interaction to enhance deliverability.

'There are three main email intentions... The first one is awareness... The second intention... is engagement... Then third, we lead into sales.'

• Structure emails around awareness, engagement, and sales.
• Guide subscribers through each stage toward conversion.
• A balanced approach enhances overall campaign effectiveness.

'What I want to share about is how to resolve that conflict between sending content to your audience... and that secret is intention. So whenever you write an email, I want you to ask one key question. What do I want my subscriber to do as a result of this email?'

• Always define a clear action for your subscribers.
• Align your email content with your business goals using intention.
• Asking this key question enhances your emails' strategic impact.