Building real relationships with subscribers is key to successful email marketing.

'A solid email marketing strategy is always built on relationships, but how do you build real relationships with your email subscribers? What do you say? What kinds of emails can you send? How do you help people look forward to your emails in their inbox?'

Takeaway:
• Focus on relationship-based strategies rather than just sales.
• Provide valuable content that subscribers anticipate.
• Engage with personalized and meaningful messages.

Organizing your emails with specific themes can enhance engagement and consistency.

'What I recommend is having one email dedicated to your... hero piece of content... Have another email that shares something important to you in the form of people... Last, have one more email... dedicate one of your emails to being a theme that you send out every week.'

Takeaway:
• Designate emails for specific purposes: content promotion, community building, thematic messages.
• Consistent themes help subscribers know what to expect.
• Structured emailing ensures you cover all key content areas.

Sharing your unique approach helps you connect with the right clients and differentiates you from others.

'It's time to get real clear and own that stuff and tell your audience about it because that is how you work with people who are excited to work with you... They're like, I already know how you do things, you've told me.'

Takeaway:
• Clarify and communicate what makes your approach different.
• Attract clients who align with your methods and values.
• Differentiation builds credibility and trust with your audience.

Sharing how you do what you teach can increase credibility and engagement with your audience.

'People want to learn by what you're doing. If I'm going to learn from somebody in this day and age, let me tell you, I better see that she is doing what she preaches.'

Takeaway:
• Sharing your own experiences enhances credibility and trust.
• Audiences prefer learning from real-life examples over generic advice.
• Demonstrate your expertise by showing how you achieve results.

Using email to build community can strengthen relationships and increase engagement with your audience.

'Use one email every week, maybe every month or every other week if you don't have time to do it weekly, but use your email list as a way to build community, to highlight others. And to give shout outs like social media, right?'

Takeaway:
• Dedicate one email to spotlight clients, collaborators, or causes you care about.
• Amplifying others can strengthen relationships and expand your network.
• Highlighting others adds value to your subscribers and builds community.

Increased email frequency can significantly improve engagement and build stronger relationships with subscribers.

'Email your list more than once per week. Here's why. When you get into a rhythm of sending 2 or 3 emails to your list every week... It does so many things for your business. First, it gives you confidence as a marketer... It's making sure you're hitting all the bases you want to hit.'

Takeaway:
• Sending more frequent emails helps you cover all content bases: education, storytelling, value delivery.
• Increased frequency builds confidence as a marketer and strengthens subscriber relationships.
• Aim for 2-3 emails per week to maximize engagement.