Transparency in urgency communicates respect for customers and builds long-term trust.

"Make your urgency clear... You might think you're being really, really clear... but... would you feel the same way? Is it that clear?"

Takeaway:

• Clearly state deadlines and terms.
• Ensure customers fully understand the offer.
• Enhance trust through transparent communication.

Urgency can effectively drive sales for low-ticket items when applied thoughtfully.

"I believe you need urgency to sell digital products, low ticket offers... I think it's ways that you can still keep it... ethical..."

Takeaway:

• Use genuine time-sensitive offers for small products.
• Ensure clarity about offer timelines.
• Boost sales ethically with real urgency.

Allowing customers sufficient time to make purchasing decisions fosters trust and leads to better sales outcomes.

"People need time to make that buying decision... I don't think it's right to create urgency around the pricing of a high ticket offer."

Takeaway:

• Respect customers' decision-making processes.
• Build trust by not pressuring for immediate sales.
• Encourage thoughtful purchases for customer satisfaction.

High-pressure sales tactics can damage relationships and deter customers from future engagement.

"The minute she said that, I knew she wasn't the coach for me because how can you drop a price on somebody and say pay it now or else you'll pay me more."

Takeaway:

• Avoid forcing immediate decisions on customers.
• High-pressure tactics may lead to losing potential clients.
• Respect customers' need for time to decide.

Instead of using urgency, focus on value and building relationships when selling high-ticket offers.

"I sell high ticket sales page copy... When I launch it, when I sell it, I add bonuses to it... The price is $4000 whether you book it in the launch or not, but bonus if you book..."

Takeaway:

• Offer additional bonuses to incentivize purchases.
• Keep pricing consistent for transparency.
• Build relationships to encourage sales.

Real urgency is based on genuine limitations, enhancing authenticity and trustworthiness in marketing campaigns.

"So make your urgency real... I have a special code... but I don't just have that code out in the interwebs for everyone to use, it's legit."

Takeaway:

• Create offers with actual time or quantity limits.
• Avoid using fake scarcity tactics.
• Offer exclusive deals to specific audiences.

Clear communication about urgency helps customers understand the offer and enhances their decision-making process.

"Make your urgency clear by... use your preview text. Price increases in 1 day, price increases tomorrow..."

Takeaway:

• Include urgency cues in email headers.
• Implement visual elements like countdown timers.
• Repeat deadlines throughout the email sequence.

Using urgency tactics for high-ticket offers may not resonate with customers making significant investments.

"I don't believe in using urgency to sell high ticket, 5 100 15 $20,000 masterminds..."

Takeaway:

• Avoid pressuring customers on high-cost purchases.
• Provide time for clients to make informed decisions.
• Build trust without relying on urgency.

Offering 24-hour sales can pressure customers, but giving them more time might lead to better results.

"I also think in today's world, what I've seen work better is giving your audience just a little more time, right?"

Takeaway:

• Extend sales to 48-72 hours for better customer response.
• Allowing more time reduces pressure and enhances trust.
• Longer sales periods can lead to increased conversions.

Using urgency in email marketing can boost sales, but it's crucial to do it ethically to maintain trust with your audience.

"Make your urgency real. So, I think as consumers, we're super smart, and if somebody's telling me in 2 days this goes up $200, and then I'm also following them on Instagram and I see that that's not true, they always run this sale... So make your urgency real."

Takeaway:

• Ensure any urgency stated is genuine and not fabricated.
• Be transparent about time-limited offers to build trust.
• Avoid misleading customers with false scarcity.