Emotional connection is key in email marketing; understanding AI's limitations helps maintain authenticity.

'AI doesn't have the emotions in it. It doesn't, you know, it doesn't know how to relate and doesn't know how to empathy.'

Takeaway:
• Recognize that AI lacks emotional understanding.
• Ensure human touch is present in your emails.
• Do not rely solely on AI for emotionally driven content.

Finding the right words can enhance email engagement; AI can help with phrasing.

'Sometimes I'll put that in there... It has given me phrases or words that I'm like, yes, that's it, like it's on the tip of my tongue.'

Takeaway:
• Use AI to find alternative words or phrases.
• Helps avoid repetitive language in emails.
• Enhances the expressiveness of your messaging.

Compelling subject lines are crucial for email open rates; AI can assist in generating ideas.

'Give me 10 headlines for a product launch email and then even if you don't use them, it'll get you thinking... I always piece together what it get.'

Takeaway:
• AI can produce multiple subject line options quickly.
• Use AI-generated suggestions as a starting point.
• Customize and refine to fit your audience.

Research is foundational in crafting effective email marketing strategies.

'It's great for research... But you have to be careful because it does, like I said, pull from the internet, it's not always accurate.'

Takeaway:
• AI can speed up research processes.
• Always verify AI-provided information for accuracy.
• Use AI to gather data, but cross-check sources.

Overusing AI tools can hinder originality in email marketing campaigns.

'And then I think it's also over reliance like you can get pretty lazy... But then you sound like everybody else.'

Takeaway:
• Balance AI usage with personal creativity.
• Ensure content remains unique and authentic.
• Use AI as a tool, not a replacement for human insight.

Communicating effectively with clients is essential, and AI can assist in refining our messages.

'I tend to be very direct... I have to constantly soften my tone... I will run the whole situation by ChatGPT... It's amazing for that because it really has helped me.'

Takeaway:
• AI can help rewrite emails to be more professional and tactful.
• It aids in ensuring your message is clear and appropriate.
• Using AI can improve client relationships through better communication.

While AI can be a powerful tool, being aware of its limitations is crucial.

'Voice and tone is an issue like AI doesn't get like the human nuances... you need to know, you know, the voice, the formality because it tends to be very formal. It also tends to use a ton of run-on sentences.'

Takeaway:
• AI may not capture your brand's unique voice and tone.
• Overreliance on AI can lead to generic messaging.
• Always review and edit AI-generated content to ensure it aligns with your brand.

Finding the right team members is vital for scaling email marketing efforts.

'I used it to hire my VA, my virtual assistant. I had interviewed four people and I wasn't sure... I plugged that in... It broke down all of the conversations and said this one has experience here... I think this person is the best one.'

Takeaway:
• AI can analyze candidate information to help make informed hiring decisions.
• It can compare applicants based on predefined criteria.
• AI aids in streamlining the recruitment process.

Efficiently organizing client notes can save time and enhance understanding in email marketing projects.

'I will take that interview, the transcript, plug it into chat and just cut and paste it and say, can you please pull out the main points of this conversation and it'll do that instantly.'

Takeaway:
• Use AI to summarize lengthy client discussions into key points.
• Saves time on manual note organization.
• Ensures critical insights are not overlooked.

As email marketers, staying creative and generating fresh ideas is crucial for campaign success.

'I pay $20 a month for the upgraded version. I use almost like an armchair assistant every day. I have it on. I keep it on my second monitor and when I have questions about things, I will throw it on there for to brainstorm.'

Takeaway:
• AI tools like ChatGPT can provide instant brainstorming assistance for content ideas.
• Keeping AI accessible aids in generating ideas quickly.
• Use AI to spark creativity but always add your personal touch.