Opening: Keeping your audience engaged between launches is crucial, and a solid email strategy ensures they stay connected and ready for your next offer.

'This is your strategy for emailing your list between launches. So imagine if you are doing this between launches and then you go to launch, like your audience is going to completely know you... Like it's such a serving email strategy.'

Takeaway: • Maintains consistent engagement with subscribers. • Builds anticipation and familiarity before launches. • Strengthens relationships leading to better launch results.

Opening: While this strategy is effective, it's essential to tailor it to fit your unique business and audience needs.

'This is just one example though of like what a simple but like totally client-serving email marketing strategy can look like... If you're listening to this and you're like, I don't know, it's kind of for me, but I think it's not quite there. We brainstorm strategies like this every day, every week at our Email Insiders boxer channel.'

Takeaway: • Adapt the strategy to align with your business goals. • Seek out resources or communities for further support. • Don't be afraid to adjust tactics for better results.

Opening: Combining several strategic email practices can create a powerful email marketing approach for coaches.

'Final recap... Part one to this email marketing strategy, specifically for coaches, is to have an email that links back to your blog or podcast... Part two... a weekly signature newsletter written just for your ideal clients... And then part three... add a monthly client win or case study email and a monthly Ask Me Anything email.'

Takeaway: • Start with consistent weekly emails linking to content. • Add exclusive newsletters tailored to clients. • Incorporate client wins and Q&A sessions monthly.

Opening: Engaging directly with your subscribers through 'Ask Me Anything' emails fosters connection and addresses their pressing questions.

'And once a month, add one more email. And that is what I call the Ask Me Anything email... you invite your readers to reply with questions they have on your niche, and then you answer... you choose one... and you answer that question in a loom video to your entire list.'

Takeaway: • Encourages subscriber engagement by inviting their questions. • Provides valuable content tailored to audience needs. • Builds a sense of community and accessibility.

Opening: Sharing client wins or case studies in your emails can showcase your expertise and inspire your audience.

'Once a month, you are gonna take your best client win or case study and you're gonna tell your email list about it and invite them to work with you... It can be just like the smallest things, right? Like this month on a call, my client asked me this question and here's the answer that I gave her and what she was able to do with it.'

Takeaway: • Highlighting client successes builds credibility. • Even small wins can be impactful stories. • Encourages readers to consider working with you.

Opening: A compelling name for your newsletter can attract your ideal audience and make promotion easier.

'My newsletter could be called the Weekly copy advice column for coaches... You can promote it and have people signing up to your list to hear more about what you do.'

Takeaway: • Use a clear and attractive name that signals value. • Incorporate the format 'The [Blank] for [Blank]' to name it. • Regularly invite people to join your newsletter.

Opening: Adding a signature weekly newsletter exclusively for your ideal clients can significantly boost your email marketing efforts.

'Add a signature weekly newsletter that is made just for your ideal clients... So, for example, my newsletter could be called the Weekly copy advice column for coaches or something like that... And that is your signature weekly newsletter, and it goes out on the same day every week.'

Takeaway: • Establish a consistent touchpoint with your audience. • Create exclusive content tailored to your ideal clients. • Promote your newsletter to attract new subscribers.

Opening: To drive engagement, it's essential to craft emails that pique your subscribers' curiosity without giving everything away upfront.

'I think the key here is, is to, when you're writing this email that links to your blog or your podcast episode, to not give it all away in the email... So build curiosity... don't give them all the podcast episodes. The goal is for them to link back to it.'

Takeaway: • Write teasers that intrigue readers to click through. • Avoid summarizing all your content in the email itself. • Focus on why they should read or listen to your content.

Opening: Starting an email marketing strategy can be overwhelming for coaches, but there's a simple first step that makes it manageable.

'Number one, part one of this strategy is start with sending one email per week. And if that feels literally impossible, I always tell people every other week, but I really believe you can send one email per week. And that email should link back to your podcast, your blog, or your YouTube channel content.'

Takeaway: • Begin by sending one email per week to your list. • Link the email to your main content like a podcast or blog post. • Keeping it simple helps you stay consistent and build momentum.

Opening: Building genuine relationships with your email subscribers is the cornerstone of successful email marketing. But how do you craft emails that make subscribers look forward to hearing from you?

'A solid email marketing strategy is always built on relationships, but how do you build real relationships with your email subscribers. What do you say? What kinds of emails can you send? How do you help people look forward to your emails in their inbox?'

Takeaway: • Focus on relationship-building content rather than just sales pitches. • Send emails that provide value and resonate with your subscribers. • Make your emails engaging so subscribers eagerly anticipate them.