With Klaviyo's pricing based on active profiles, regular list cleaning directly impacts your costs and deliverability.

'Now because yeah, of course, if you have more profiles, you will pay more... And for us as an agency, the good thing is you finally can explain the value of cleaning the list to people... strategies, everything I would say everything should stay the same except people should be paying more attention to the cleaning strategy, list cleaning strategies.'

Takeaway:

• Unengaged subscribers increase costs without adding value.
• Regular list cleaning can reduce expenses and improve engagement rates.
• Focus on active, interested subscribers for better campaign performance.

Third-party tools can offer advanced list management features but may not always be tailored to your brand's needs.

'I have both positive and negative opinions about it... The positive is definitely this is a lot of work to do manually... The negative... they are looking into general numbers... They don't have specific algorithm or AI about your specific account.'

Takeaway:

• Tools like Oritia automate list management tasks, saving time.
• They may not account for unique aspects of your subscriber base.
• Consider whether such tools align with your brand's specific needs before implementing.

Regularly monitoring key metrics helps maintain list health and ensures you're reaching engaged subscribers.

'I would say each brand should figure out what the engagement time is for them... The numbers of the engaged and unengaged people is what matters when it comes to this.'

Takeaway:

• Track engagement metrics to identify active vs. inactive subscribers.
• Determine the appropriate engagement period for your brand.
• Use this data to inform list cleaning and re-engagement strategies.

It's important to evaluate your email sending frequency in light of Klaviyo's pricing changes to manage costs effectively.

'Changing the strategy, I would not say that something drastically need to change except now they need to be more careful and to pay more attention to cleaning their lists... But still Clavio is putting the limit on how much emails you can send per billing cycle.'

Takeaway:

• Sending frequency impacts your total email count and potentially your costs.
• Be mindful of Klaviyo's sending limits based on your subscriber tier.
• Focus on engaging content rather than increasing email volume.

Klaviyo's new auto-downgrade feature can help businesses save costs by adjusting plans based on active subscribers.

'The two new features are auto downgrade, and I forgot what was the other one... But auto downgrade, I think it's pretty self-explanatory in the name... If you have a plan of 1,000 subscribers, and let's say you suppress or people unsubscribed and now you have 800 subscribers... Clavio will sign you for the lower plan for the next month.'

Takeaway:

• Auto-downgrade automatically adjusts your plan to match your current subscriber count.
• This ensures you're not overpaying for unused capacity.
• Utilize this feature to optimize costs as your list size changes.

Properly managing bounced emails is key to maintaining good deliverability and list hygiene.

'What we are doing as users of the platform... We have two segments... one segment is people who are soft bouncing several times, you know, and not opening the emails... So we are suppressing those people.'

Takeaway:

• Regularly suppress contacts with multiple soft bounces.
• Exclude recently bounced addresses from campaigns temporarily.
• This practice improves deliverability and reduces the chance of emails landing in spam folders.

Choosing the right email format can significantly impact deliverability in re-engagement efforts.

'We want to suppress people who don't open these emails... So for us, it's important these emails... to go into their inbox and for them to open them... If you send a text-based email... there is higher chances of going in inbox and people interacting with them.'

Takeaway:

• Plain text emails are less likely to be filtered as promotions or spam.
• They increase the chances of reaching the inbox and being opened.
• Use plain text emails in sunset flows to improve re-engagement rates.

Implementing a sunset flow can help re-engage inactive subscribers or safely remove them to maintain list health.

'We have a segment of people who didn't engage with any of our emails in the last 90 days... They go into the flow that is sunset flow. We give them like last 3 emails, like last chance for them to engage... If they still don't engage... we suppress them.'

Takeaway:

• Use sunset flows to attempt re-engagement with inactive subscribers.
• Send a series of plain text emails to maximize deliverability.
• Suppress unresponsive contacts to improve list quality and reduce costs.

Regular list cleaning is essential to improve deliverability and reduce costs under Klaviyo's new pricing.

'You should clean the account but not decrease the account because... You're getting much higher Klaviyo account for much cheaper price... but still the advice would be to clean the account so they can pay lower...'

Takeaway:

• Cleaning your list helps remove unengaged subscribers, improving deliverability.
• Reducing inactive profiles lowers costs under the new pricing model.
• Implement regular list cleaning routines to maximize Klaviyo's value.

Understanding Klaviyo's recent pricing changes is crucial for email marketers to optimize costs and maintain profitability.

'The main change, the main difference from what was before ... now the difference is you can't pay for a lower account if you have higher number of active subscribers...'

Takeaway:

• Klaviyo now charges based on total active profiles, not just the number of emails sent.
• Marketers need to clean their lists to reduce inactive subscribers and control costs.
• Adjust your email strategy to focus on engaged subscribers to maintain profitability.