Incorporating personal stories can make your Mother's Day emails more engaging and relatable.

'One more email that I really, really love. It's kind of like a gift guide email but not really, it's by a brand called Hippolyta. Uh and it's like another jewelry brand, obviously jewelry, such a statement uh piece, such a like Mother's Day uh kind of email. But I love that they created an email, not around products necessarily, but more around like moms and like mother stories. And uh they actually featured the founder and her mom in that email, but they also featured like Zoe Kravitz and her daughter in this email because she's apparently like the co owner of that brand. Um So yeah, so while they were promoting the products, they also promoted like the pictures of their moms which made this email so personable. I love that.'

Takeaway:

• Use storytelling to make emails more engaging.
• Feature personal stories and images to connect with subscribers.
• Highlight the human side of your brand to build loyalty.

Providing real-time customer support can help capture sales from customers seeking quick answers before purchasing.

'And one more thing that I would like to say or to mention is to have a chat on the website and not A.I. if possible if you're working 9 to 5, like have that chat available only maybe for this holiday, but you will pick up more clients. I personally, if I'm buying a gift specially is jewelry or something. Um, their personal. Yeah, like personalized. Yeah. Stuff like that. I typically like to chat and confirm like this. Does it work? Like this will look like that or like would you be able to deliver to my address by this day?'

Takeaway:

• Offer real-time customer support during peak shopping times.
• Use human agents instead of AI chatbots for personalized assistance.
• Improve customer experience to increase conversions.

Being aware of global Mother's Day dates helps tailor your campaigns for international audiences.

'I actually started receiving Mother's Day emails already, believe it or not. And we are recording it and it's still like February, right? But uh is it, is it by accident you think, or it's real? Um No, because in the UK, they celebrate Mother's Day and like, I think like beginning of March or something and I do realize that before I moved to UK. So that's like another important thing for you to like consider if you like sell in different countries, hey, do not send this like Mother's Day. Happy Mother's Day emails in May because it's like two months too late for UK.'

Takeaway:

• Research and acknowledge different Mother's Day dates globally.
• Adjust your email schedule to accommodate international audiences.
• Avoid sending irrelevant emails by considering cultural differences.

Early preparation allows you to collect valuable data and tailor your Mother's Day campaigns effectively.

'And if you planning to do campaigns or specific campaigns for Mother's Day, we strongly recommend as a step number one to start preparing and start preparing early and by preparing, I mean, collect, start collecting data about your subscribers. Are they male or female? Uh possibly do they have kids? Do they have a wife or a husband? That information will help you customize and segment the list layer.'

Takeaway:

• Begin preparing Mother's Day campaigns well in advance.
• Collect subscriber data to tailor and segment your emails.
• Create personalized campaigns for better engagement.

Offering 'Buy One Get One' deals encourages customers to share purchases with their moms, boosting sales and engagement.

'And actually we have like one more example here is by brand called Do Lashes and actually we did something similar with uh one of our lashes brands that we work um with last year. Um, it's that like buy one get one free kind of deal or in that, in their case, I think it was like buy one get 1 50% off. Um, but the idea was that you can buy one set of lashes and get another one for free. So one is like for you and one is for your mom.'

Takeaway:

• Implement 'Buy One Get One' promotions tailored for Mother's Day.
• Encourage customers to share products with their moms.
• Boost sales by offering attractive deals that promote gifting.

Creating a sense of urgency with last-minute offers and countdown timers can drive conversions during Mother's Day.

'And the last one but a very also powerful strategy that we use all the time. It's actually last minute Mother's Day emails and emails with countdown timers. So you just want to create that like sense of like urgency around your campaigns. If you guys offer some sort of like gift cards, this is you for day to shine. Because believe me, a lot of customers will be looking for that like last minute gift for their mom.'

Takeaway:

• Use countdown timers in emails to create urgency.
• Promote last-minute gift options like gift cards or expedited shipping.
• Capitalize on procrastinators looking for quick gift solutions.

Sometimes, focusing on nurturing content instead of sales can build deeper connections with your audience during Mother's Day.

'Honestly, a big believer that yeah, there's different groups of people, but also it's an option to stay away from sales and instead of selling your products or doing some kind of promotion, just remind that. And I like this Tuft and Needle brand that you show an example and they have two boxes, the top images and on one box is text your mom and another call your mom and text is like crossed out and call. So it's very direct call to action like, hey, instead of texting, call your mom.'

Takeaway:

• Use Mother's Day to nurture relationships rather than push sales.
• Create content that encourages meaningful actions, like calling mom.
• Strengthen brand loyalty by focusing on emotional connections.

Helping customers shop smarter with gift guides and quizzes can improve engagement and conversions during Mother's Day.

'There are a ton of ways of how you can like make your customers experience simpler and more enjoyable quizzes is one of them gift guides and then as another way of doing that, and sometimes people get overwhelmed by all of this technology. But I'm really, really loving this example by brand called Brilliant Earth. They created this super simple email and they had like little quiz where they were asking like four types of questions... And then based on what the majority of your answers were, they had like recommendations for the product.'

Takeaway:

• Create interactive quizzes to help customers find the perfect gift.
• Simplify the shopping experience with curated gift guides.
• Personalize recommendations to increase engagement and sales.

Broadening the definition of motherhood in your Mother's Day emails can make your campaigns more inclusive and relatable.

'Basically, you don't need to be in that like gift industry or whatever to be celebrating moms. I really like this email example from the brand called Wild One. They actually have this email that says to our favorite kind of mom celebrating moms to the two legged and four legged or somewhere in between.'

Takeaway:

• Include different types of mothers in your campaigns, such as pet moms and mother figures.
• Use creative copy and design to make your emails more inclusive.
• Engage customers by celebrating diverse motherhood experiences.

Respecting your subscribers' preferences on sensitive occasions like Mother's Day can enhance their experience and trust in your brand.

'So that's why it's nice to ask, but don't be pushy, send one email and that's it. If they opt out great, make sure to create the segment and exclude it from all Mother's Day campaigns.'

Takeaway:

• Offer subscribers the option to opt out of Mother's Day emails to be considerate of their feelings.
• Send a simple, single email asking if they'd like to opt out, and respect their choice.
• Create a segment of subscribers who opt out and exclude them from related campaigns.