With economic uncertainties, brands need innovative strategies beyond discounts to drive sales.

"The brands will have a little bit harder time to sell this year than previous year because due to kind of inflation and they need to come up with a more creative ways to sell it. So it's not your typical 10% off, get it right now."

Takeaway:

• Develop unique promotions that add real value to customers.
• Leverage storytelling and brand experience in your emails.
• Offer exclusive content or perks to engage customers.

In challenging economic times, focusing on customer retention can yield better ROI than acquiring new customers.

"But brands will reduce their acquisition budgets and invest more in customer retention. So I think it's like at the end of the day it's, it's like a positive trend."

Takeaway:

• Strengthen customer loyalty programs to retain existing customers.
• Enhance customer service to improve satisfaction.
• Use personalized emails to re-engage past customers.

Personalization is key in email marketing, and AI is taking it to the next level by enabling deeper customer insights.

"But there's a next step and this is where AI plays major role that first of all, it will help your brand uh either to personalize your website for customer experience, to personalize their cart or uh categories or using like where we specialize email marketing. Personalize the messaging, the follow-up emails based on some inputs or some behavior and AI will enhance like help, help to do that kind of personalization."

Takeaway:

• Use AI to analyze customer behavior for better personalization.
• Implement AI-driven product recommendations in emails.
• Enhance follow-up strategies with AI insights.

Omnichannel marketing ensures a seamless customer experience across all platforms, crucial for maximizing engagement and conversions.

"Omnichannel marketing is shared across multiple channels, but it's like still you have like one consistent conversation and in that other one it's like separate conversation with the same customer."

Takeaway:

• Integrate your marketing channels for a consistent customer journey.
• Use customer data to personalize interactions across platforms.
• Bridge online and offline experiences to enhance customer satisfaction.

With the rise of AI, many wonder if it will replace human email marketers. Understanding AI's role can help you leverage it effectively.

"I don't think that AI will be replacing some professionals. I think AI will be replacing professionals who are not using AI..."

Takeaway:

• AI is a tool to enhance, not replace, your marketing efforts.
• Embrace AI to improve efficiency and personalization in your campaigns.
• Stay ahead by integrating AI into your strategies before competitors do.

Social commerce is transforming how consumers shop online, and understanding its impact can give your email marketing campaigns a competitive edge.

"What is social commerce? OK, social commerce, it's basically when you marry together a social platform, e-commerce platform, add streaming services, add credit cards and everything together, mix it together and voila you have like a new powerful platform where people can search and shop."

Takeaway:

• Harness social platforms to integrate shopping experiences directly for your customers.
• Consider live streaming and interactive features to engage customers in real-time.
• Prepare for the shift towards social commerce to stay ahead in e-commerce trends.