Leveraging previous relationships can accelerate your email marketing efforts.

"Start with coworkers people you used to work with companies you used to do business with start there, get your email off to a start."

Takeaways: • Re-engaging with past colleagues and clients can expand your network. • Familiarity increases the likelihood of positive responses. • Prior connections may already have interest or need for your offerings.

Targeting the right audience is essential for email marketing success.

"The fact is that you don't need hundreds of thousands of people on your mailing list. All you need are people who need your service."

Takeaways: • Quality of subscribers is more important than quantity. • Focusing on interested prospects increases engagement rates. • Tailor your content to meet the needs of your target audience.

Harnessing the power of word-of-mouth can significantly boost your email campaigns.

"Encourage the people that are on your list to share your email with people they know and believe it or not, in a short amount of time, your list will grow organically with people who are looking for someone who does what you do."

Takeaways: • Ask subscribers to forward your emails to friends and colleagues. • Word-of-mouth can exponentially increase your reach. • Shared recommendations build trust with new subscribers.

Building relationships is at the core of effective email marketing.

"So think about things this way when you start out in a business. The first thing you do is you tell people you're in business, they already know who you are. They're probably excited to learn about your business and they'd love to tell people they know that you are in business. Guess what? Friend? That's the beginning of your mailing list."

Takeaways: • Personal connections create a strong foundation for your email list. • Existing relationships can lead to enthusiastic support and referrals. • Your initial network is key to starting your email marketing efforts.

Procrastination can hinder your email marketing efforts; it's important to start now.

"Get your email off to a start and don't wait, don't wait until you think you have enough people."

Takeaways: • Starting immediately helps you learn and adapt quickly. • There's no minimum number of subscribers needed to begin. • Early action leads to faster growth and results.

Identifying your initial audience is crucial for starting your email marketing journey.

"Start small, start with your friends and family, start with coworkers people you used to work with companies you used to do business with start there."

Takeaways: • Begin with people who already know and trust you. • Early subscribers can provide valuable feedback and referrals. • Leveraging existing relationships can jumpstart your email campaigns.

Success in email marketing isn't solely dependent on the size of your list.

"She just told a few people that she was starting this business, put them on a mailing list, started mailing to her and in a very short amount of time developed a $300,000 income from coaching."

Takeaways: • Personal outreach can lead to significant results. • Nurture relationships with your initial subscribers. • Consistent communication with a small list can drive substantial revenue.

Buying email lists might seem like a quick way to expand reach, but is it effective?

"I don't even recommend that you buy a list because the list that you buy may or may not have good email addresses. They may or may not be people who are likely to need what you do."

Takeaways: • Purchased lists often lack quality and relevance. • Building your own list ensures your contacts are interested in your offerings. • Focus on cultivating a list of engaged subscribers over mass numbers.

Growing an email list can seem daunting, but organic growth is both effective and sustainable.

"And once you're actively sending emails out, encourage the people that are on your list to share your email with people they know and believe it or not, in a short amount of time, your list will grow organically with people who are looking for someone who does what you do."

Takeaways: • Encourage your subscribers to share your content with their networks. • Organic growth leads to a more engaged and interested audience. • Word-of-mouth can significantly expand your reach without extra cost.

As email marketers, we often wonder how big our email list needs to be to make an impact.

"Hey, the good news is you can start literally with a handful. Why is that? Well, number one, the people that know you are the ones who are much more likely to either do business with you or refer you on to people that they know."

Takeaways: • Starting small is effective because your initial contacts are more likely to engage. • Personal connections can lead to referrals, expanding your reach organically. • Focus on quality over quantity when building your initial email list.