Setting clear boundaries with your subscribers is crucial to maintaining a healthy business relationship and personal well-being.

I'm not going to war. I'll go to war for my community and Patricia, who works for me... but I'm not going to go to war with you about my business or myself, because I know there's no way you could win.

Maintaining professionalism, even when provoked, is crucial for your business reputation.

You don't have to match their energy. That's the important part. If you're going to reply back or if you feel like you have to... you can come back... We hope we're still going to extend that offer to you...

Clarifying misunderstandings with customers can be more productive than getting defensive.

I can clarify for you if I think you've misunderstood, but I will never defend myself against someone who thinks I'm an idiot... I will clarify, for example, actually, just yesterday... So I just clarified for that person because my reputation is very important.

With the right approach, you can transform unhappy customers into loyal advocates for your business.

I think I have a superpower in turning people around... People that ask for refunds normally come back and buy higher-priced items from me or they decide, 'Oh, I don't want to cancel at all. Let me re-up.'

Taking time before responding to negative emails can help you compose a more thoughtful and effective reply.

I usually let something sit for a couple hours, up to 24 hours... I cannot just sit back and, you know, let people walk all over me.

Sometimes, ignoring negative emails is the best course of action to maintain your focus and mental health.

If somebody's coming at you sideways, you don't owe them anything, you can straight delete, right? If they're just, you know, 'You're an a-hole,' or 'I don't like you,' or whatever.

As your business grows, it might be time to consider hiring someone to handle customer service emails to protect your energy.

When you can afford it, please hire someone like Patricia, so you don't have to see that crap, right? It really does affect your energy... So when the time is right, when your wallet is ready, hire a customer service rep and let them know the boundaries.

When dealing with upset customers, using personalized video responses can be an effective way to resolve issues.

I also find making videos... people are very disarmed. When you make a video and you look right directly at that camera and speak what you got to speak. They're incredibly disarmed, and I've never had anyone come back with more anger.

Sometimes, customers may come at you with negative or snarky remarks. It's essential to know how to handle these situations professionally.

If you are insulting my product, if you're insulting my business, my policies, the people that work for me or the people that are in my community, you're darn tootin' I got something to say about that... I will always defend my community. I will always defend my employees, and I will always defend my business.

Dealing with negative responses in email marketing can be challenging, but it's important to manage them effectively to protect your mental well-being and maintain professionalism.

You do not owe anyone your time when they are coming at you sideways, right? If they're not respecting you, you don't really owe them any respect. You are a business owner. So if somebody's coming at you sideways, you don't owe them anything, you can straight delete.