Diversifying revenue sources strengthens financial stability. Liz Wilcox shares how multiple products contributed to her earnings.

"All products, including my membership, affiliate income, all that jazz... made $87,617."

Takeaway:

• Develop multiple products to cater to varied customer needs.
• Include upsells, affiliates, and memberships to expand revenue.
• Regularly analyze income streams to identify growth opportunities.

Building recurring revenue streams stabilizes income. Liz Wilcox emphasizes the importance of membership models.

"The membership, the $9 thing... had $12,724... I also did a lifetime pass... people pay between $300 and $400 for that."

Takeaway:

• Offer membership options to create steady revenue.
• Provide value that encourages long-term customer commitments.
• Diversify offerings to appeal to different customer preferences.

Collaborating with your team can lead to effective pricing strategies. Liz Wilcox shares how team input improved her upsell conversions.

"Shout out to Amy... she came up with the price... she was like, well, if you really are worried about conversions... why not $35?"

Takeaway:

• Involve team members in pricing decisions for fresh perspectives.
• Consider customer psychology when setting prices.
• Test different price points to find the most effective for conversions.

Recovering failed payments can significantly increase revenue. Liz Wilcox identifies an opportunity to improve her process.

"We also had 73 failed charges... it would be nice to win back some of those failed charges... perhaps we could have a better sequence."

Takeaway:

• Monitor failed transactions and implement recovery strategies.
• Develop automated sequences to address payment issues promptly.
• Enhance communication to retain customers facing payment problems.

Minimizing refunds protects revenue and reflects customer satisfaction. Liz Wilcox discusses her low refund rate and refund policies.

"We also had 6 refunds... which was 628 bucks... we do not give a full refund. We do a full refund minus the processing fees."

Takeaway:

• Implement clear communication before billing to reduce unexpected charges.
• Establish a fair refund policy that balances customer service with business costs.
• Maintain high product value to encourage customer retention.

Consistently high conversion rates are key to campaign success. Liz Wilcox shares her approach to maintaining an 11.5% conversion rate.

"The overall conversion rate... was 11.5%. That feels pretty good, but it also is average for me. I usually get between 11 and 13% conversion rate on that sales page."

Takeaway:

• Maintain consistency in messaging and offer quality.
• Analyze conversion data to understand and replicate success.
• Aim for continuous improvement even when results are favorable.

Affiliates can significantly enhance your sales efforts. Liz Wilcox highlights the impact of her affiliate network on her campaign's success.

"Now, of that $65,000, 26% of that was made by affiliates... that's pretty awesome."

Takeaway:

• Build and nurture strong relationships with affiliates.
• Provide affiliates with the resources they need to promote effectively.
• Recognize the substantial contribution affiliates can make to revenue.

Implementing effective upsells can significantly boost campaign revenue. Liz Wilcox shares her success with a well-priced upsell offer.

"We made 50 orders, that's an additional $1,750... that's a 15% conversion rate for the upsell, that feels pretty good."

Takeaway:

• Design upsells that complement the main offer.
• Price upsells strategically to encourage higher conversion rates.
• Collaborate with your team to brainstorm effective upsell strategies.

Avoiding burnout during a major campaign is essential for long-term success. Liz Wilcox emphasizes maintaining sanity over hitting every financial goal.

"We got... pretty close without myself, Patricia, or Amy losing our ever-loving minds, which was more important to me than the 100K."

Takeaway:

• Prioritize team well-being alongside financial targets.
• Plan launch activities that are sustainable for all team members.
• Recognize that a healthy work environment contributes to overall success.

Setting achievable goals is crucial for planning successful email marketing campaigns. Liz Wilcox shares how she set her ambitious yet realistic revenue target.

"But it wasn't an out of nowhere number. It was something like, OK, well, based on the numbers of the last launches, you know, I think we can hit it if we pull out all the stops."

Takeaway:

• Analyze previous campaign data to inform your goal-setting.
• Set ambitious targets, but ensure they are grounded in realistic expectations.
• Use past performance as a benchmark for future success.