Adding value in your emails without directly promoting offers can enhance subscriber relationships.

'I just feel like there's something else that I could put at the bottom of the email. So what I'm going to do... is... say what's coming up in the next 90 days.'

Takeaway:

• Providing useful information keeps subscribers engaged.
• Focus on helping rather than selling to build trust.
• Valuable content encourages loyalty and long-term engagement.

Understanding your audience's buying readiness is key to successful marketing.

'Listen, people don't buy when you sell something, they buy when they're ready, but they can get more ready by being prepared by knowing what is coming.'

Takeaway:

• Recognize that timing is crucial in converting subscribers to buyers.
• Use strategic communication to prepare your audience.
• Building awareness of upcoming offers can align your sales with their readiness.

Preparing your audience ahead of time can increase the effectiveness of your future promotions.

'It's going to keep them opening the emails. It's going to show them, "Hey, last week of January, that's coming up soon... Maybe I'll buy that so that when I sell it, they're more apt to buy."'

Takeaway:

• Early notification of upcoming offers increases the likelihood of sales.
• Consistent communication builds anticipation and readiness.
• Educating subscribers about future content helps them plan and engage more deeply.

Keeping your content fresh is essential to maintain subscriber interest and engagement.

'I like to do things that are fresh, not old, stale, done, has-been, wannabe... keeping it fresh, right? There's a theme here.'

Takeaway:

• Regularly updating content prevents your audience from losing interest.
• Fresh content differentiates you from competitors.
• It's important to innovate and bring new ideas to your email marketing strategy.

Integrating calendars into your emails can provide clarity and enhance your marketing strategy.

'That's what I'm doing with my super signature. Instead of putting, hey, join my membership, come to this workshop. I'm actually just going to have a calendar.'

Takeaway:

• Calendars help subscribers visualize upcoming content and events.
• Including a calendar can make your emails more informative and less salesy.
• This approach can improve subscriber experience and anticipation.

Demonstrating that you have a clear plan can inspire subscribers to become more invested in your offerings.

'It's gonna help $9 a month members know like, oh, you get this for free in the pass, the next time the pass comes up, I'm going to upgrade. So it's a way of pre-launching.'

Takeaway:

• Showing the value in higher-tier memberships can encourage upgrades.
• Pre-launching through regular communication builds excitement.
• Clarifying benefits of different membership levels helps subscribers see the value.

Letting your subscribers know what's coming can keep them interested and increase anticipation.

'I'm gonna say, you know, PS, in case you're wondering, here's what's coming up in the next 90 days... January, last week of January, Foundations week. We're gonna cover, you know, welcome sequences and the foundations of list building.'

Takeaway:

• Sharing a schedule of future content encourages subscribers to stay engaged.
• Highlighting upcoming valuable content can increase open rates and interest.
• Transparency about future plans builds trust with your audience.

Standing out in email marketing requires innovative approaches to standard practices like the super signature.

'I finally came up with a way for me to use the super signature because the PS, the bottom of that email is great real estate, and I don't want it to go to waste. I finally came up with something that feels good for me that isn't just "join my membership".'

Takeaway:

• Customize traditional email elements to fit your brand and engage your audience uniquely.
• Use the super signature to provide value, not just to promote offers.
• Innovating common practices can help your emails feel fresh and increase engagement.

Planning your content ahead can help you deliver consistent value and keep your audience engaged throughout the year.

'What I'm going to be doing is, in 2025, I pretty much have everything mapped out all 12 months. Now, I can only do this because I've been doing my membership for 4 years now... and giving the people what they want.'

Takeaway:

• Having a year-long content plan ensures you consistently deliver relevant content.
• Mapping out content allows you to align your marketing efforts with your audience's needs.
• A well-planned calendar helps in reusing and updating old content to keep it fresh.

Using the super signature in a fresh way can significantly improve subscriber engagement and readiness to buy.

'People don't buy when you sell something, they buy when they're ready, but they can get more ready by being prepared by knowing what is coming. So that's what I'm going to do with my super signature. Instead of just putting offers, I'm going to put a calendar.'

Takeaway:

• Informing subscribers about upcoming events through a super signature can prime them for future purchases.
• Providing a 90-day calendar keeps subscribers engaged and aware of what's coming.
• Using the super signature for value-added content rather than direct selling can enhance trust and anticipation.