"I make it really, really strategic about the gap you saw in the market and why you made this offer to fill that."

• Share your motivation or story behind your offerings in emails.
• It helps readers connect with you on a deeper level.
• Authenticity can lead to increased trust and engagement.

"Your sales page is meant to give your clients that same high level of customer service and care that you would deliver even when you're not physically there talking to them."

• Write emails that reflect your in-person customer service style.
• Personalization can improve customer satisfaction.
• It's important to convey warmth and attention in your emails.

"Make sure you have a template that was written by a copywriter... that knows how to structure the page to take your readers through a story that they actually want to read."

• Utilize email templates crafted by experienced professionals.
• Proven structures can improve reader engagement.
• It saves time and increases the chance of success.

"Mentioning your pricing or introducing your offer or talking about pain points at the wrong time on your page can absolutely make your page feel weird or like super salesy, and can turn buyers away really quickly."

• Be mindful of the timing when introducing offers in your emails.
• Avoid placing sales pitches too early; focus on relationship first.
• This strategy can prevent readers from feeling overwhelmed.

"Close your sales page with a final call to action... Give them one more reason to buy."

• Always include a clear and compelling call to action in your emails.
• Reinforce the benefits one last time before signing off.
• This increases the likelihood of conversions.

"Before you jump into FAQs... give your potential client a way to reach out to you with their questions. This can be to book a free clarity call or to email you."

• Include contact options in your emails for subscribers to ask questions.
• Personal interaction can alleviate doubts and encourage action.
• Consider offering free consultations or direct support.

"Tell me about the program before you tell me how much I got to pay. Walk me through every module, every bonus, every component of the program and let me know why all these parts get me a result and then share with me how I can sign up."

• Provide value and explain benefits before discussing price.
• Build desire and understanding before revealing the cost.
• This approach can make readers more receptive to your offer.

"Place them strategically. Your testimonials back you up. So whatever your offer promise is, some testimonials that back up that it's true and put them after your headline."

• Include relevant testimonials early in your emails to support your claims.
• Use testimonials that align with your message or offer.
• Positioning testimonials can significantly impact reader trust.

"You're going to do the same thing on your sales page. Your sales page is meant to give your clients that same high level of customer service and care that you would deliver even when you're not physically there talking to them."

• Start your emails by introducing yourself to new subscribers.
• Build rapport before pitching an offer to increase receptivity.
• Personal connection can enhance engagement and conversions.

"One of the most challenging parts of writing a sales page is knowing what to say and when to say it to keep your readers engaged."

• Use a proven structure in your emails to guide readers through your message.
• Plan the flow of your email content strategically to maintain engagement.
• Consider using templates created by experienced copywriters.